attention measurement Archives

Optimal Attention™: New study highlights metric’s key role in driving brand outcomes

Native & Programmatic Advertising MTS Staff Writer - June 27, 2024

Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

Technology MTS Staff Writer - May 28, 2024

New Lumen Study Shows GSTV Delivers Industry-Leading Attention For Advertisers

Native & Programmatic Advertising Business Wire - May 2, 2024

GumGum’s Playground xyz Launches Optimal Attention, a New Framework for Connecting Attention to Outcomes

Customer Experience Management MTS Staff Writer - March 1, 2024

LG Ad Solutions Partners with Lumen Research and TVision to Bring Attention Measurement Across CTV Ad Inventory

Insights Business Wire - February 2, 2024

Attention Is Changing – Here’s How To Capture It

Customer Experience Management James Malins - December 21, 2023

Playground xyz and TVision Join Forces to Create First True Cross Channel Attention Measurement for YouTube

Content prweb - November 2, 2023

Hawk Integrates With GumGum to Increase High-Impact Ad Formats and Enhance Contextual Targeting and Attention Measurement

Audio advertising MTS Staff Writer - September 14, 2023

Playground xyz’s High-Attention Marketplaces Are Now Available With PubMatic

Native & Programmatic Advertising MTS Staff Writer - July 12, 2023

IAS Announces Next-Generation Quality Attention Measurement Product

Native & Programmatic Advertising PRNewswire - June 15, 2023

Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns Totaling 120+ Years of Consumer Attention

Customer Experience Management PRNewswire - May 24, 2023

Lumen Research Expand US Operations with Key Sales and Customer Success Hires

Customer Experience Management MTS Staff Writer - March 7, 2023

Tag: attention measurement
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