audience based

Over two dozen large-scale attribution studies that confirm audience-driven linear TV impressions drive growth Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced…
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The chaos of the past year and a half has shifted a great deal of focus away from the national to the local market. These days, given the deafening noise happening at the national level in any given industry, many advertisers are finding…
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