Browsing Tag

Audience data management

Among Other Things, 2020 Will Be Seen as The Year of Out of Home’s Digital Renaissance

In any year, the arrival of the final month spurs the usual flurry of reflections and prognostications for the year to come. Much has been said and written about all the terribly unfortunate occurrences of 2020, and we don't need to rehash it all here. It's understood that the pandemic has taken – and continues to take – a massive toll on society and the economy. It's safe to say we've never been more eager to bid adieu to a calendar year. Few sectors of our lives and livelihood have been spared COVID's wrath. The…

TechBytes with Ayal Steiner, VP of Global Ad Revenue at Outbrain

Please tell us how Outbrain is preparing for the FIRST biggest Sales season of the COVID-19 era. We are seeing a clear trend of established brands moving into Direct-To-Consumer models and leveraging digital channels such as Search, Social and Discovery to reach customers. Historically we have always seen a surge in advertiser activity towards global sales events such as black friday / cyber Monday etc, but with Covid-19 we expect an unprecedented surge in activity. We are running workshops and online webinars to…

TechBytes with Peter Day, Chief Technology Officer at Quantcast

Tell us about your journey into technology and how you arrived at Quantcast. After getting a PhD in machine learning from the University of Liverpool, I worked in financial markets for 12 years before I joined Quantast in 2016. Tell us about the most fascinating aspects of advertising technology platforms? How do adtech solutions bolster marketing efforts in omnichannel? To me, the most exciting aspect of adtech is its role in fueling an efficient and effective economic model for ad funded content. This model shapes…