Browsing Tag

audience development

Cinedigm Partners with SPI International to Launch and Distribute Gametoon and FashionBox HD Channels

Deal Brings SPI’s Premium Lifestyle Networks to Cinedigm’s North American Footprint of more than 300 Million Devices Cinedigm announced today a partnership with leading global media company SPI International to launch two new ad-supported streaming channels, Gametoon and FashionBox HD. Cinedigm will launch and distribute the ad-supported networks in North America and will work closely with SPI International on the marketing, audience development and monetization of the channels. SPI International operates 42 television…

Horizon Media Partners with Location Sciences to Establish Leadership in Global Location Data Verification

Horizon Partners with Location Verification Technology to Improve Audience Development and Business Outcomes Across Programmatic Mobile Campaigns Horizon Media, a leader in data-driven media and marketing insights, announced its latest innovation today saying that it is now independently validating all location data applied across its programmatic practice, including media, audience development and measurement. Horizon is testing verification technology from Location Sciences to take a leading position in the industry in…

Top Nine Highlights from PR Newswire’s Annual Communications Forum 2019

Asia-Pacific Communications Trends, Challenges and the Evolving Role of PR PR Newswire's Communications Forum 2019 was held on December 18 in Shenzhen, China. As the premier global provider of news distribution and media monitoring services, PR Newswire has compiled a list of highlights from this event so that PR and communications professionals can stay updated with the latest communications trends and understand how Asia-Pacific practitioners are evolving in response to these communication challenges. Below…

Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies

In Support of New Approach, Company Launches Data Firehose as a Service Solution & Taps Viacom, Time Inc. and Hearst Vet Adam Solomon as CMO Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced new product and personnel moves that reinforce its unstacked approach. Among publishers and marketers, the need for data-driven solutions has exploded. For publishers, data…