Audience Engagement

Piktochart, the all-in-one visual storytelling solution for businesses, announced the launch of Piktostory. The new video editing platform, working independently of Piktochart, enables users to turn long-form videos into bite-sized clips ready to be shared on social media channels. The launch comes five months after the BETA version of the platform was released, which included the possibility to: Upload video files from a local computer, Zoom or Google Drive Edit subtitles Turn the uploaded videos into…

Wallzoe announces the newest product of social posting software. Wallzoe® 3.3.0 is available immediately. Wallzoe 3.3.0 is designed to help social media users and their team streamline the social posting process, saving time and money. Focus on what's really important with Wallzoe. Wallzoe is ideal for individuals and small businesses who'll benefit from a simplified but structured social publishing strategy. As the user's social presence grows, so will their business. Wallzoe is fully scalable and will grow with the…

Conversation analytics platform Spiketrap revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity user-generated content. The solution, which uses Spiketrap’s proprietary Clair AI technology to power Natural Language Processing (NLP) for the accurate identification of unsafe content, provides clear grading across several categories of concern for advertisers and creators alike, including hateful, sexual, and profane content. The brand…

Bizzabo, the world's leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report. Of the 14 vendors evaluated, Bizzabo was one of only three vendors to earn a “Leader” recognition. “We are incredibly proud to be named a Leader among the 13 other vendors evaluated in the report,” said Alon Alroy, Co-Founder, CMO & CCO at Bizzabo. “We believe our ranking is a testament to our event success platform’s ability to…

This integration, a first-of-its-kind for Shutterstock and EZ Texting, allows EZ Texting customers to seamlessly access eye-catching photography and create high-performing texting campaigns EZ Texting, the leader in texting software for business, today announced a first-of-its-kind service, providing rich and engaging messaging content for customers in partnership with Shutterstock. EZ Texting customers will have free access within the platform to Shutterstock’s library of millions of high-quality photos and…

Companies partner on sales intelligence and content discovery systems, audio streaming, and mobile apps. Futuri, the leading provider of AI-driven sales intelligence and audience engagement technology for broadcasters, and SummitMedia, an integrated broadcasting, digital media, direct marketing and events company, announced an enterprise-wide partnership that will bring Futuri's growth solutions, including TopLine, TopicPulse, Futuri Streaming, and Futuri Mobile, to its stations. Marketing Technology News: Comscore…

Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, announced two new senior leaders on its team who are focused on developing its suite of offerings for local, network, and cable television and digital publishers. Futuri's AI-powered software for media includes TopicPulse, the story discovery and social content system that uses predictive AI to get ahead of topics trending with local audiences, and POST, Futuri's enterprise podcasting system. Tim Wolff joins Futuri…

For all the technological sophistication of digital media, it is remarkable how crude many of its most-used metrics remain. For publishers and agencies, the data used to demonstrate the performance of digital advertising has typically centred on impressions and clicks. A consumer sees an ad, therefore the ad has made an impression. If they like the look of the product, they click on it. But in practice, we all know that isn’t how the world works. Everyone owns a mobile phone, but how many of us clicked on an online ad…

New role will expedite key initiatives as company continues to penetrate market 3radical, the leader in consumer data acquisition and audience engagement solutions, announces the hiring of Kevin Bauer as Senior Vice President, Strategic Services. In this new role, Kevin will be spearheading global growth by extending the company's consumer data acquisition and audience engagement strategy as delivered through 3radical's gamified experiences. He will help further identify opportunities linking customer engagement,…

Latest platform updates focus on increasing viewership of retailers' shoppable live streams Bambuser announced the launch of several new features enabling retailers to increase the impact of their Live Video Shopping initiatives. The added capabilities are designed to drive awareness and audience growth while enhancing engagement and facilitating social sharing of interactive e-commerce experiences, before, during and after live events. Marketing Technology News: Comm100 Appoints Stijn Hendrikse and Kalle Radage to Board…

Upland Software, Inc., a leader in cloud-based tools for digital transformation, has acquired Second Street Media, Inc., a leading audience engagement cloud software platform. Adding Second Street to Upland’s product portfolio will provide Upland’s customers the power to build promotions and email campaigns that grow revenue, customer databases, and consumer engagement. Marketing Technology News: Intelivideo and Les Mills Launch Strategic Partnership “Our customers need to deliver content experiences consumers enjoy…

Meredith Corporation – the leading brand-led multi-platform media company reaching 95 percent of all U.S. women and more than 150 million digital consumers – announced that Erica Jensen has been named Senior Vice President and Chief Communications Officer, effective January 29. Jensen succeeds Art Slusark, who retired in November 2020. Jensen will advise Chairman and CEO Tom Harty and Meredith's senior leadership team on communications strategies for the organization and will oversee all external and internal…

As legacy media like cable TV continue their decline, the digital media landscape is lush with opportunity for small and large influencers alike. The internet's billions of users are hungry for content and the accessibility of online platforms means not only is there something for everyone, but there is also an audience for every creator no matter how niche. The problem for influencers is finding their audiences in this massive digital ocean. For big name movie studios and independent YouTubers alike, companies like BBTV…

3radical, the leader in audience engagement and earned data solutions, announced a recent project with Essilor Ltd., the world's leading ophthalmic lens manufacturer. Marketing Technology News: SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership Specifically for its UK audience, Essilor Ltd. selected 3radical's strategic engagement solution to incentivise independent eyecare professionals to discuss and encourage purchases of recently launched Varilux Comfort Max, their new varifocal lens,…

Socialbakers, the leading social media marketing platform, announced that Daily Burn, a leading provider of on-demand fitness workouts, is using the Socialbakers platform to deliver customized content and communications to its online community of users. While many gyms and fitness centers have closed their doors during the pandemic, Daily Burn has experienced a massive spike in demand for its online fitness videos, including  a nearly 200% surge in inquiries from social media users. Socialbakers' AI-powered social media…

3radical, the leader in audience engagement and earned data solutions, announces the launch of four new engagement mechanics – brain puzzle games Sudoku and Wordsearch, Matching Puzzles, and Choose Your Own Adventure. Adding to 3radical's Voco gamification software's already extensive library, these new mechanics allow organizations to configure their own branded versions of games from the most popular online game genres, creating mutual value exchanges between themselves and their customers. This gives organizations the…

Finding the Right Balance with Experimentation-based Measurement between Delivery on Privacy and Adtech Performance.

RingCentral, Inc. a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced that the San Francisco Symphony is using RingCentral Video, part of its flagship product RingCentral Office, to connect with audiences virtually with fun and interactive entertainment. This includes visits and performances from musicians, video calls from the North Pole, and a festive tree lighting ceremony in conjunction with its annual Deck the Hall event. Founded in 1911, the San…

3radical, the leader in audience engagement and earned data solutions, announces the launch of its new consumer research report, "The Struggle is Real: Adapting the Online Experience to Fit Today's Consumer's Needs." This report gives marketers a better understanding of the consumer experience so they can improve satisfaction and better navigate the rapidly changing consumer landscape beyond 2020. Brands are falling short in the eyes of consumers, according to the research spanning three continents conducted by 3radical…

3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore's national media network and largest content creator. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product Mediacorp selected 3radical's solution to drive web traffic, readership, and consumer data capture in support of the 20th anniversary of TODAY, their fully-digital, mobile-first newsroom. The strategic…