Audience Engagement

Vestorly, the leading content curation engine for marketing and advertising platforms, introduces the addition of three dozen AI-curated content categories to increase engagement with both business and personal audiences. This expansion…
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SocialPubli, the leading global micro-influencer marketing platform, announced the release of The State of TikTok Influencer Marketing 2021 global report. Marketing Technology News: AtScale Delivers “Live” Connection Experience for…
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Hubilo Technologies Inc, the world-class leader in virtual and hybrid event management technology, will unveil their next-generation hybrid event platform, built for engagement and event excellence, in a launch event to be held on July…
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Branded content campaigns are regarded as one of the more effective ways to cut through, with the hope of enjoying a halo effect in their chosen environment. Given the relatively bigger budgets, marketeers understandably want to know how…
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Comscore , a trusted partner for planning, transacting and evaluating media, announced an agreement to provide TheWrap, the leading digital-first news organization covering the business of entertainment and media via digital, print and live…
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SRAX, Inc., a financial technology company that unlocks data and insights for publicly traded companies through Sequire, its SaaS platform, has announced the release of two new Sequire features. The Email Feature adds automation to the…
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Digital Online Experiences Incorporate Gamification to Motivate Engagement 3radical, the leader in consumer data acquisition and audience engagement solutions, announces it has been selected by Silversurfers to provide an interactive…
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Marketing is all about the customer, right? Well, it certainly should be, but this week’s intent data reveal an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the…
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The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully…
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UCLA Luskin School of Public Affairs rapidly created customized digital experiences for its annual summit and student orientation events using ON24. With the ON24 Digital Experience Platform, the university quickly shifted from in-person…
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Piktochart, the all-in-one visual storytelling solution for businesses, announced the launch of Piktostory. The new video editing platform, working independently of Piktochart, enables users to turn long-form videos into bite-sized…
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Wallzoe announces the newest product of social posting software. Wallzoe® 3.3.0 is available immediately. Wallzoe 3.3.0 is designed to help social media users and their team streamline the social posting process, saving time and money.…
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Conversation analytics platform Spiketrap revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity user-generated content. The solution, which uses…
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Bizzabo, the world's leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report. Of the 14 vendors evaluated, Bizzabo was one of only…
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This integration, a first-of-its-kind for Shutterstock and EZ Texting, allows EZ Texting customers to seamlessly access eye-catching photography and create high-performing texting campaigns EZ Texting, the leader in texting…
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Companies partner on sales intelligence and content discovery systems, audio streaming, and mobile apps. Futuri, the leading provider of AI-driven sales intelligence and audience engagement technology for broadcasters, and SummitMedia, an…
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Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, announced two new senior leaders on its team who are focused on developing its suite of offerings for local, network, and cable…
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For all the technological sophistication of digital media, it is remarkable how crude many of its most-used metrics remain. For publishers and agencies, the data used to demonstrate the performance of digital advertising has typically…
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New role will expedite key initiatives as company continues to penetrate market 3radical, the leader in consumer data acquisition and audience engagement solutions, announces the hiring of Kevin Bauer as Senior Vice President, Strategic…
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Latest platform updates focus on increasing viewership of retailers' shoppable live streams Bambuser announced the launch of several new features enabling retailers to increase the impact of their Live Video Shopping initiatives. The added…
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