Audience Engagement

London-based consumer growth marketing technology firm, also labeled as a Consumer-to-Consumer (C2C) marketing technology platform, Attest has announced its latest funding round. The company is now richer by $15 million, which it intends to use to democratize the martech stack with consumer intelligence, Big Data analytics and Marketing automation tactics. The company announced its funding in their blog. “Attest is delighted to announce a new $15 million dollar investment to deliver on our promise of democratizing…

Publishers Like Farmers' Almanac & GoGy Games Can Now Send Personalized Content via Email, Browser-Based & Mobile Push Notifications with a Single Solution to Engage Subscribers, Drive Traffic & Grow Revenue PowerInbox, a leading email engagement and monetization partner for publishers, today announced its acquisition of Jeeng, the artificial intelligence-powered personalized notification platform. The integration of Jeeng into the PowerInbox solution allows publishers to take back ownership of their audience…

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

New Data Proves the Power of e-Newsletter Advertising for Engaging Target Audiences PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April Fool's Day webinar demonstrating the power of email newsletter advertising to drive audience engagement. The webinar, "No Foolin' - How Motley Fool Successfully Uses Email to Meet Their Marketing Goals" is set for 1 p.m. ET on Wednesday, April 1. Registration is now open for…

New week-over-week growth for retail, education, government and news sites builds on earlier spikes in audience engagement amid COVID-19 pandemic The latest information from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic. The rising levels of consumption, observed during the week of March 16-22, 2020, follow the major…

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced new customer wins for application transactions using Phunware’s proprietary Audience Engagement solution. Audience Engagement is a managed service capability that enables brands to build custom audiences and deliver targeted media to optimize engagement. Combining mobile advertising with Knowledge Graph data from over a billion devices, Phunware makes it easy to…

Cision announced that Falcon.io, its social media management division, has acquired Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance. Unmetric delivers public data from leading global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Falcon.io will integrate Unmetric into their Social Media Marketing…

APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over 662,000 tickets. New Kids On The Block founding member Donnie Wahlberg had this to say about APPIX: “Night after night, APPIX's innovation and creativity…

After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers. And it’s easy to see why: as consumer trust in the media and social platforms like Facebook have declined, consumers, publishers and brands are all looking for a better alternative—a channel that doesn’t make users cringe with concern over privacy and fake news. Recommended: SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI…

Recent research by Infogroup found that 93 percent of consumers have received marketing communications that are not relevant to them. The importance of that statistic becomes all the more obvious when you consider the consequences: 44 percent of consumers are willing to switch to brands that better personalize their communications. Personalization is now table stakes for marketing organizations, and nowhere is this truer than in the mobile space. It’s become something of a cliché to say that consumers view their mobile…

The spread of informational access has created an ideal environment for companies with an emphasis on social engagement, personalization, and user experience. But, over the past 20 years, publishers have been met with challenge after challenge as they have worked to keep up with the growth of non-traditional tech competitors. According to a Pew Research Center analysis, the U.S. daily newspapers – both print and digital – fell 8% in 2016, marking the 28th consecutive year of declines. Additionally, as reported by Statista,…

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive Advertisers have a problem, and it's worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. As cord-cutting and advertising…

The New System Enables Seamless Creation of Station-Branded Video Using Fully-Licensed Footage from Major Events Futuri Media, a global leader in audience engagement and sales intelligence technology designed to drive audience and revenue growth for broadcasters, announced the launch of POST Video, a major enhancement to POST, its groundbreaking podcasting and on-demand audio platform. Now, every station using POST will have the option to automatically turn on-demand audio into video segments, using fully-licensed…

Beyond Email & Social, Emerging Channels Will Give Advertisers New Options to Grow Brand Awareness & Sales PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader adoption of new channels beyond email and social media, PowerInbox engagement experts will demonstrate how these…

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

New Report from Vidyard Shows 83% Year-Over-Year Increase in Video Production and Growing Use of Video Analytics Within B2B Marketing Organizations Vidyard, the leading video platform for business, has released its second annual Video in Business Benchmark Report revealing the latest trends in video production, publishing, viewing and tracking by marketing organizations. Analyzing first-party data from more than 250,000 videos published on the Vidyard platform in 2017, the report reveals exponential growth in the average…

The New Addition to the Platform Helps Marketers to Convert Data into Productivity Socialbakers, the leading AI-powered social media marketing platform, has added next-generation Audience Segmentation into the Socialbakers Suite. By integrating social and other digital data sources, the new offering provides marketers with insights into their audience personas, the content they engage with, their main interests and the influencers they trust at the click of a button. Today, marketers are aware that the…

"If you look at the trends in content marketing, it’s been the same, unchanging yet ever-changing. What works one minute might not work in the next." Tell us about your role at 9GAG and how you got here? What galvanized you to join a viral entertainment content marketing platform? I joined 9GAG in August 2016 as the Chief Operating Officer. I spent the first part of my career across different advertising operations (media, creative, promotions, events, direct marketing and digital). I was planning my next move to be…

2018 Webinar Benchmarks Report Provides Groundbreaking Insights Into Maximizing Engagement With more than 66% of buyers saying they prefer webinars to other content formats, businesses are leveraging the power of webinars now more than ever. ON24, the leading engagement platform, released its 2018 Webinar Benchmarks Report, providing an unprecedented look into how today's marketers are innovatively using the platform and effectively interacting with prospective customers. The report is based on the…

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…