Audience Engagement

Gamiotics, the emerging leader in audience engagement through web-based gamification, is partnering with Dallas-based The Vokol Group to deliver its turn-key technology and messaging to target markets and industry verticals including…
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3radical, a consented consumer data acquisition and audience engagement solutions provider, today announces its partnership with Silverbullet's (LSE: SBDS.L) 4D Context Outcomes Engine, focused on driving digital transformation and outcomes…
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Director of Digital Marketing hired to drive digital direct to consumer sales, increase market-share, and grow audience engagement for Bluewater clients Bluewater, a force in the direct-to-consumer advertising arena, strengthens their…
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David Grossman, CMO at Backstage talks about the common challenges that content creators and marketers face in today’s dynamic and rapidly evolving online media and ad space: __________ Welcome to this MarTech Series chat David,…
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PGi, a virtual events and meetings company, and Socialive, the all-in-one enterprise video platform, announce that their companies will provide an end-to-end solution for enhanced enterprise video creation, production and event strategy,…
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Transaction Augments Bally's Growing and Diversified Omni-Channel Platform Second Screen and Play Along Services Will Amplify Bally's Interactive User Experiences Bally's Corporation announced that it has acquired Telescope Inc., the…
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Global Ad-Tech Company Expands Industry-Leading Capabilities with Proprietary Combination of First-Party Moment Targeting and Ibotta's Deterministic 1st Party Purchase Data MobileFuse, one of the largest in-app, CTV, and DOOH advertising…
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Pulse, Africa’s leading innovative media company has been declared winner in the Best in Audience Engagement category at the WAN-IFRA African Digital Media Awards 2021 for an entry highlighting Innovative Content Delivery for TikTok…
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New Commerce Signals Predictive Audience Segments will help unlock privacy-friendly audience engagement for retail market Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Commerce…
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Futuri, the company behind podcasting solutions relied on by several of the world’s top audio brands, brings its innovative AI-based solutions to a broader market Futuri, the leading provider of AI-driven audience engagement and…
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New Option is the Only Solution to Integrate GAM into Push, Allowing Publishers to Easily Extend Direct-Sold Campaigns into Fast-Growing Channel to Drive New Revenue Jeeng, the trusted audience engagement and monetization partner for…
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Vestorly, the leading content curation engine for marketing and advertising platforms, introduces the addition of three dozen AI-curated content categories to increase engagement with both business and personal audiences. This expansion…
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SocialPubli, the leading global micro-influencer marketing platform, announced the release of The State of TikTok Influencer Marketing 2021 global report. Marketing Technology News: AtScale Delivers “Live” Connection Experience for…
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Hubilo Technologies Inc, the world-class leader in virtual and hybrid event management technology, will unveil their next-generation hybrid event platform, built for engagement and event excellence, in a launch event to be held on July…
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Branded content campaigns are regarded as one of the more effective ways to cut through, with the hope of enjoying a halo effect in their chosen environment. Given the relatively bigger budgets, marketeers understandably want to know how…
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Comscore , a trusted partner for planning, transacting and evaluating media, announced an agreement to provide TheWrap, the leading digital-first news organization covering the business of entertainment and media via digital, print and live…
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SRAX, Inc., a financial technology company that unlocks data and insights for publicly traded companies through Sequire, its SaaS platform, has announced the release of two new Sequire features. The Email Feature adds automation to the…
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Digital Online Experiences Incorporate Gamification to Motivate Engagement 3radical, the leader in consumer data acquisition and audience engagement solutions, announces it has been selected by Silversurfers to provide an interactive…
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Marketing is all about the customer, right? Well, it certainly should be, but this week’s intent data reveal an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the…
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The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully…
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