Browsing Tag

Audience Engagement

3radical Wins Contract with Mediacorp

3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore's national media network and largest content creator. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product Mediacorp selected 3radical's solution to drive web traffic, readership, and consumer data capture in support of the 20th anniversary of TODAY, their fully-digital, mobile-first newsroom. The strategic…

Coming of Age: 2020, a Generation-Defining Year for Gen X and Boomers

By the end of this decade, most global consumers are expected to be older than 60. Though the global population is aging and people are having fewer babies, the power and influence of older groups in the marketplace seems to have been largely lost on some marketers. As Generation Z have taken the pedestal from under millennials as the newest enigma for the modern marketer, Generation X or Gen X and baby boomers have often been left at the margin. “Old” and “young” stereotypes becoming old-fashioned Younger…

3radical and RKD Group Partner to Inspire Donor Advocacy

3radical, the leader in audience engagement and earned data solutions, announced that RKD Group, a leading provider of marketing and fundraising solutions for nonprofits, has become its latest Accredited Partner in North America. Using Voco technology, 3radical will deliver proprietary engagement experiences, unique to the charity landscape, specifically designed to align giving and causes based on preference data earned directly from donors. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms…

FanSided Taps OpenWeb for Community Engagement

OpenWeb, a leading audience engagement, and conversation platform announced its partnership with FanSided, one of the fastest-growing networks of fans in sports, entertainment, and lifestyle, providing its audience engagement and conversation platforms to FanSided's nearly 300 media brands. Through the partnership, OpenWeb will enable FanSided's 2 million daily readers the ability to better engage in high-quality community interactions with other fans, and its editorial content. "As a technology-first media company, we…

3radical and CVM People Announce Partnership

3radical, the leader in audience engagement and earned data solutions, announces a new partnership with CVM People, a provider of integrated strategy, platform delivery, and resourcing services across marketing, CX, and data. CVM People is partnering with 3radical to provide strategic gamification solutions, focusing on the earning of customer data, to their clients. These sophisticated customer interaction strategies will drive growth and loyalty by enriching the quality of engagement across sales, customer service, and…

New Audio Technology Creating Next Generation of Drive-Ins

Ultimate Outdoor Entertainment —A new sound is coming to Drive-In Theater and Outdoor Movies, as Ultimate Outdoor Entertainment (UOE) releases their Ultimate Mobile Listening App to replace or enhance standard FM radio. While still using FM transmitters for many of their events, UOE recognized that FM radio has its challenges. Some obstacles include finding the clearest station in each area, overcoming interference from other stations or weather, and ensuring the strength and range is sufficient for each. Earlier this…

Rebecca Trivella Joins 3radical as UK Sales Director

3radical, the leader in audience engagement and earned data solutions, has appointed martech and data industry leader Rebecca Trivella (nee Liebling) as UK Sales Director and a member of the global leadership team. Rebecca joins 3radical from data science solutions provider Mango Solutions, where she held the position of Sales and Marketing Director. As a key part of 3radical's leadership team, Rebecca will lead sales efforts in the UK (United Kingdom), and help drive forward the company's value proposition globally.…

Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new video Key Performance Indicator (KPI) and buying model with IAS, called Viewable-to-Complete Video (VTC). Now top-tier brands who partner with Undertone for instream and outstream video solutions will be able to transact on a video impression that is viewable at the point of video completion for 6 second to 30 second video. Undertone has invested heavily in the video space over…

Mediavine Introduces Grow.me, a Publisher-Led First-Party Data Solution Integrating with LiveRamp’s Authenticated Traffic Solution

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 130 million unique monthly visitors and 13 billion monthly ad impressions, introduces Grow.me, their proprietary first-party data solution, featuring an integration with LiveRamp's Authenticated Traffic Solution (ATS). Built and powered by Mediavine, Grow.me is an audience engagement framework that enables independent publishers to provide audience authentication through engagement tools like social…

3radical and Blueberry Wave Partner to Bring Engagement Innovations to Clients

3radical, the leader in audience engagement and earned data solutions, today announced a new partnership with Blueberry Wave, an award winning, data-powered, customer engagement business. Blueberry Wave, an HH Global company, has teamed up with 3radical to answer the need for providing alternative and innovative ways for their brand customers to connect with consumers – engaging with them and earning their data as brands put directly and transparently earned data at the centre of their data strategy. The 3radical Voco…

3radical Expands North American Leadership Team to Further Increase Market Share

3radical, the leader in audience engagement and earned data solutions, announces the expansion of its North American leadership team with the hiring of Josh Weiner as VP, Sales, North America, and Linda Vetter as VP, Marketing. "We are thrilled to have these two industry leaders join the 3radical team," said Michael D. Fisher, CEO at 3radical. "Their experience and drive will help propel the organization's goals and sales trajectories as we bring transformative engagement, data capture, and utilization strategies to…

Can Machines Change Human Behavior? OpenWeb Releases a Case Study

OpenWeb, a leading audience engagement and conversation platform released the findings of an extensive study done in collaboration with Jigsaw's Perspective API. Jigsaw is a unit within Google that forecasts and confronts emerging threats, creating future-defining research and technology to keep our world safer. Perspective API is a tool developed by Jigsaw that makes it easier to host better conversations, by using machine learning models to detect the potential toxicity of a comment. Nudge - Controling the Quality of…

3radical Appoints Industry Veteran Michael Fisher as CEO

3radical, the leader in audience engagement and earned data solutions, announces industry veteran Michael D. Fisher Ed.D. has been appointed CEO of the global 3radical business. With David Eldridge moving into the Chairman role, together, he and Michael will lead the company as it transforms organizations' engagement, data capture, and utilization strategies. Driven by legislation and consumer sentiment, brands must engage individuals directly and earn the right to use their data. 3radical's Voco platform is critical in…

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…

Dailymotion and Xiaomi Partner for a Global Content Distribution Deal

Dailymotion, a Vivendi-owned video platform, combining premium content and effective advertising solutions in a trustworthy environment, has partnered with Mi Video, Xiaomi’s global video app, to provide the latter with video technology and premium content. The partnership will help Mi Video increase its audience engagement and continue its growth momentum. Mi Video users will be given access to Dailymotion’s global and regional catalogues of music, entertainment, sports and news. Marketing Technology News: Merkle B2B…

Live X Chooses Blackbird for Cloud Video Editing and Publishing at U.S. Democratic National Convention

Blackbird pl, the developer and seller of the market-leading cloud video editing platform, Blackbird, announced that Live X selected Blackbird for cloud video editing and publishing at the U.S. Democratic National Convention held on 17 - 20 August 2020. Based in New York, Live X is a full-service production company, designing, producing, and broadcasting live events for global brand leaders. From creative concept development, video and graphic design, and animation to live production, encoding, and streaming, Live X uses…

OpenWeb Introduces Community Feed for Publishers

OpenWeb, a leading audience engagement and conversation platform is launching Community Feed, enabling publishers to harness the power of social media on their own sites. The new platform brings together quality conversations, relevant content, and user posts in a safe and immersive environment. With the new product, users can stay longer and engage more, creating increased value for publishers. Marketing Technology News: CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange…

Spot.IM is Now OpenWeb

The company introduced a suite of new solutions to increase the quality of conversations across its vast network of 700+ publisher communities Spot.IM, a leading audience engagement and commenting platform for 700+ publishers including Huffington Post, TechCrunch, Salon, Rolling Stone, and Fox News announced it has changed its name to OpenWeb. The new name represents the company's evolution from a location-based messaging service to an end-to-end solution for hosting quality conversations on the open web. Marketing…

Cloudinary’s 2020 State of Visual Media Report Reveals Untapped Opportunity to Profit From ‘Dark Social’ Peer Referrals

Report finds adding images and videos to link previews in messaging apps like iMessage, Slack and WhatsApp significantly improve audience engagement and conversion Cloudinary, the media management platform for many of the world’s top brands, today announced its second annual State of Visual Media report. This year’s data reveals an online universe rapidly expanding by geography, device, browser type and other factors. Crucially, with the continued rise of messaging apps like Slack, WhatsApp and WeChat comes growth in…

Local Media Consortium Announces Partnership with Digital Business Platform Piano

Collaboration will enhance audience engagement and revenue generation for local media members The Local Media Consortium, a strategic alliance of leading local media companies, today announced that it has partnered with Piano, the leading subscription management and customer experience technology provider, which will offer the LMC's members a suite of audience revenue generation and management solutions. Piano will enable LMC members to optimize the entire customer experience on a single platform, monetize content, and…