Audience Engagement

Companies partner on sales intelligence and content discovery systems, audio streaming, and mobile apps. Futuri, the leading provider of AI-driven sales intelligence and audience engagement technology for broadcasters, and SummitMedia, an integrated broadcasting, digital media, direct marketing and events company, announced an enterprise-wide partnership that will bring Futuri's growth solutions, including TopLine, TopicPulse, Futuri Streaming, and Futuri Mobile, to its stations. Marketing Technology News: Comscore…

Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, announced two new senior leaders on its team who are focused on developing its suite of offerings for local, network, and cable television and digital publishers. Futuri's AI-powered software for media includes TopicPulse, the story discovery and social content system that uses predictive AI to get ahead of topics trending with local audiences, and POST, Futuri's enterprise podcasting system. Tim Wolff joins Futuri…

For all the technological sophistication of digital media, it is remarkable how crude many of its most-used metrics remain. For publishers and agencies, the data used to demonstrate the performance of digital advertising has typically centred on impressions and clicks. A consumer sees an ad, therefore the ad has made an impression. If they like the look of the product, they click on it. But in practice, we all know that isn’t how the world works. Everyone owns a mobile phone, but how many of us clicked on an online ad…

New role will expedite key initiatives as company continues to penetrate market 3radical, the leader in consumer data acquisition and audience engagement solutions, announces the hiring of Kevin Bauer as Senior Vice President, Strategic Services. In this new role, Kevin will be spearheading global growth by extending the company's consumer data acquisition and audience engagement strategy as delivered through 3radical's gamified experiences. He will help further identify opportunities linking customer engagement,…

Latest platform updates focus on increasing viewership of retailers' shoppable live streams Bambuser announced the launch of several new features enabling retailers to increase the impact of their Live Video Shopping initiatives. The added capabilities are designed to drive awareness and audience growth while enhancing engagement and facilitating social sharing of interactive e-commerce experiences, before, during and after live events. Marketing Technology News: Comm100 Appoints Stijn Hendrikse and Kalle Radage to Board…

Upland Software, Inc., a leader in cloud-based tools for digital transformation, has acquired Second Street Media, Inc., a leading audience engagement cloud software platform. Adding Second Street to Upland’s product portfolio will provide Upland’s customers the power to build promotions and email campaigns that grow revenue, customer databases, and consumer engagement. Marketing Technology News: Intelivideo and Les Mills Launch Strategic Partnership “Our customers need to deliver content experiences consumers enjoy…

Meredith Corporation – the leading brand-led multi-platform media company reaching 95 percent of all U.S. women and more than 150 million digital consumers – announced that Erica Jensen has been named Senior Vice President and Chief Communications Officer, effective January 29. Jensen succeeds Art Slusark, who retired in November 2020. Jensen will advise Chairman and CEO Tom Harty and Meredith's senior leadership team on communications strategies for the organization and will oversee all external and internal…

As legacy media like cable TV continue their decline, the digital media landscape is lush with opportunity for small and large influencers alike. The internet's billions of users are hungry for content and the accessibility of online platforms means not only is there something for everyone, but there is also an audience for every creator no matter how niche. The problem for influencers is finding their audiences in this massive digital ocean. For big name movie studios and independent YouTubers alike, companies like BBTV…

3radical, the leader in audience engagement and earned data solutions, announced a recent project with Essilor Ltd., the world's leading ophthalmic lens manufacturer. Marketing Technology News: SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership Specifically for its UK audience, Essilor Ltd. selected 3radical's strategic engagement solution to incentivise independent eyecare professionals to discuss and encourage purchases of recently launched Varilux Comfort Max, their new varifocal lens,…

Socialbakers, the leading social media marketing platform, announced that Daily Burn, a leading provider of on-demand fitness workouts, is using the Socialbakers platform to deliver customized content and communications to its online community of users. While many gyms and fitness centers have closed their doors during the pandemic, Daily Burn has experienced a massive spike in demand for its online fitness videos, including  a nearly 200% surge in inquiries from social media users. Socialbakers' AI-powered social media…

3radical, the leader in audience engagement and earned data solutions, announces the launch of four new engagement mechanics – brain puzzle games Sudoku and Wordsearch, Matching Puzzles, and Choose Your Own Adventure. Adding to 3radical's Voco gamification software's already extensive library, these new mechanics allow organizations to configure their own branded versions of games from the most popular online game genres, creating mutual value exchanges between themselves and their customers. This gives organizations the…

Finding the Right Balance with Experimentation-based Measurement between Delivery on Privacy and Adtech Performance.

RingCentral, Inc. a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced that the San Francisco Symphony is using RingCentral Video, part of its flagship product RingCentral Office, to connect with audiences virtually with fun and interactive entertainment. This includes visits and performances from musicians, video calls from the North Pole, and a festive tree lighting ceremony in conjunction with its annual Deck the Hall event. Founded in 1911, the San…

3radical, the leader in audience engagement and earned data solutions, announces the launch of its new consumer research report, "The Struggle is Real: Adapting the Online Experience to Fit Today's Consumer's Needs." This report gives marketers a better understanding of the consumer experience so they can improve satisfaction and better navigate the rapidly changing consumer landscape beyond 2020. Brands are falling short in the eyes of consumers, according to the research spanning three continents conducted by 3radical…

3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore's national media network and largest content creator. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product Mediacorp selected 3radical's solution to drive web traffic, readership, and consumer data capture in support of the 20th anniversary of TODAY, their fully-digital, mobile-first newsroom. The strategic…

By the end of this decade, most global consumers are expected to be older than 60. Though the global population is aging and people are having fewer babies, the power and influence of older groups in the marketplace seems to have been largely lost on some marketers. As Generation Z have taken the pedestal from under millennials as the newest enigma for the modern marketer, Generation X or Gen X and baby boomers have often been left at the margin. “Old” and “young” stereotypes becoming old-fashioned Younger…

3radical, the leader in audience engagement and earned data solutions, announced that RKD Group, a leading provider of marketing and fundraising solutions for nonprofits, has become its latest Accredited Partner in North America. Using Voco technology, 3radical will deliver proprietary engagement experiences, unique to the charity landscape, specifically designed to align giving and causes based on preference data earned directly from donors. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms…

OpenWeb, a leading audience engagement, and conversation platform announced its partnership with FanSided, one of the fastest-growing networks of fans in sports, entertainment, and lifestyle, providing its audience engagement and conversation platforms to FanSided's nearly 300 media brands. Through the partnership, OpenWeb will enable FanSided's 2 million daily readers the ability to better engage in high-quality community interactions with other fans, and its editorial content. "As a technology-first media company, we…

3radical, the leader in audience engagement and earned data solutions, announces a new partnership with CVM People, a provider of integrated strategy, platform delivery, and resourcing services across marketing, CX, and data. CVM People is partnering with 3radical to provide strategic gamification solutions, focusing on the earning of customer data, to their clients. These sophisticated customer interaction strategies will drive growth and loyalty by enriching the quality of engagement across sales, customer service, and…

Ultimate Outdoor Entertainment —A new sound is coming to Drive-In Theater and Outdoor Movies, as Ultimate Outdoor Entertainment (UOE) releases their Ultimate Mobile Listening App to replace or enhance standard FM radio. While still using FM transmitters for many of their events, UOE recognized that FM radio has its challenges. Some obstacles include finding the clearest station in each area, overcoming interference from other stations or weather, and ensuring the strength and range is sufficient for each. Earlier this…