Browsing Tag

audience information

Comscore and Gem Shopping Network Announce Agreement for Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and Gem Shopping Network, announced an agreement for the use of Comscore’s television audience measurement for the growing shopping network. Under the agreement, Gem Shopping Network can now utilize the granular advanced audience information available in Comscore’s TV Essentials (TVE) to better understand their television shopping audiences. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast “With …