Comscore, a trusted partner for planning, transacting and evaluating media, and Gem Shopping Network, announced an agreement for the use of Comscore’s television audience measurement for the growing shopping network.
Under the agreement, Gem Shopping Network can now utilize the granular advanced audience information available in Comscore’s TV Essentials (TVE) to better understand their television shopping audiences.
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“With livestreaming and TV distance shopping experiencing unprecedented growth, our partnership with Comscore will allow us to deepen our understanding of our audience. We expect this knowledge to be critical in extending our coverage, further growing our audience and strengthening our business.” said Gem Shopping Network CEO Eduardo Hauser.
“Comscore is excited to begin providing advanced TV data solutions to Gem Shopping Network as they continue to grow their distribution and viewership. Gem Shopping Network has a unique position in the market and their advanced approach to segmenting is a great match with Comscore’s granular and meaningful insights,” said Carol Hinnant, Chief Revenue Officer, Comscore.
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With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.
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