Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating …
MVPindex Launches New Audience Measurement And Sponsorship Valuation Solution For Twitch
MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and …
LiveRamp Partners with Lucid for Refined Data Buying and Audience Validation
Trusted Third-Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and …
Captivate and Dstillery to Bring Data-Driven Targeting to Digital OOH
First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic …
Oracle Data Cloud Scoops Grapeshot; Adds New Dimension of Context in Brand Safety
The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud’s Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing …