Audience Measurement

Comscore now has 100% of local stations in Palm Springs market subscribing to its television currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Entravision Communications Corporation…
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Insights into potential future entertainment programming performance empower content distributors and owners Gracenote, the content solutions pillar of Nielsen, has unveiled Audience Predict, a new content analytics tool that forecasts…
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The Combination of Conviva’s Census-Level Data and Experian’s Demographic Data Gives Publishers the Deep Audience Insights Advertisers and Marketers Demand Conviva, the continuous measurement platform for…
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Company also announces new CEO Keith Zubchevich to lead evolution of Conviva’s technology platform to become a media measurement solution for publisher partners Conviva, the continuous measurement platform for streaming media, today…
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LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to…
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Nielsen and Meredith Corporation, announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings. The agreement includes a range of audience measurement and analytical services across all Meredith's local…
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Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with Captivate, North America's leading location-based digital video network, to provide reporting from Comscore's fast-growing digital…
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Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has signed a renewal agreement with Minute Media for the use of Comscore's granular digital audience measurement solutions.…
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Comscore , a trusted partner for planning, transacting and evaluating media, announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the…
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TVEyes announced the availability of podcast listenership data via its Podcast Monitoring APIs. The podcast listenership data is supplied through a new partnership between TVEyes and Podchaser, the premier database for podcast metadata.…
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Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s…
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Partnership builds on Comscore's global commitment to deliver innovative cross-media measurement solutions Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement with Ipsos…
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Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has selected Triton’s Omny Studio…
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Clear Channel Outdoor Americas introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company's audience planning solution: RADARView. In a new partnership and data integration with Bombora,…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement to provide Anzu, the world's in-game advertising leader, with Comscore's industry-leading Validated Campaign Essentials…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News Break, The Nation's #1 Local News Platform, with Comscore's industry-leading digital audience…
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Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf League (WSL), the global home of surfing, with digital audience measurement. Comscore…
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Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while…
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New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today…
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