Audience Measurement

Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has signed a renewal agreement with Minute Media for the use of Comscore's granular digital audience measurement solutions. The multi-year agreement, which sees Minute Media continuing to use Comscore Media Metrix® Multi-Platform and Video Metrix® Multi-Platform for U.S. and Hispanic audiences, will enhance Minute Media's current audience measurement and ad planning functionalities. Marketing Technology News:…

Comscore , a trusted partner for planning, transacting and evaluating media, announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in Comscore's Plan Metrix® planning tool. Marketing Technology News: OneTrust is “Leading…

TVEyes announced the availability of podcast listenership data via its Podcast Monitoring APIs. The podcast listenership data is supplied through a new partnership between TVEyes and Podchaser, the premier database for podcast metadata. The additional datasets will advance TVEyes' podcast intelligence services, which were the first to launch in the media monitoring industry. "TVEyes pioneered podcast monitoring to the media intelligence industry. Since the launch of our podcast search services in 2019, our service has…

Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings. The move will add Nielsen third-party measurement to Octopus’ robust first-party data effective in Q2 2021. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint The relationship with Nielsen comes as…

Partnership builds on Comscore's global commitment to deliver innovative cross-media measurement solutions Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement with Ipsos to begin delivering enhanced measurement solutions for the Mexican market. With a deep understanding of the local audience and with strong track records for creating solutions tailored to the needs of specific regions, the companies are now jointly poised to define the future of cross-media…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has selected Triton’s Omny Studio podcast platform and Podcast Metrics measurement service to power the creation, management, and distribution of their content as well as the measurement of their listening audience. Marketing Technology News: FullStory Drives Record Success as Enterprises Prioritize Digital Experience…

Clear Channel Outdoor Americas introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company's audience planning solution: RADARView. In a new partnership and data integration with Bombora, the leading provider of B2B intent data, this Out-of-Home (OOH) industry first allows brands to more strategically plan their advertising campaigns by identifying and reaching key business decision-makers via CCOA's displays. Reaching these audiences remains especially relevant as COVID…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement to provide Anzu, the world's in-game advertising leader, with Comscore's industry-leading Validated Campaign Essentials (VCE) and Comscore Brand Survey Lift solutions for mobile campaigns. The gaming market is bigger than the music and film industries combined, with a worldwide audience topping 3 billion people who are projected to spend nearly $175 billion in 2020. With this scope and potential, brand…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News Break, The Nation's #1 Local News Platform, with Comscore's industry-leading digital audience measurement. The agreement provides News Break with access to Comscore's signature Media Ratings solutions, including Media Metrix Multi-Platform, Media Metrix Desktop, Mobile Metrix, and Plan Metrix Multi-Platform. As News Break continues its mission to help a new generation of readers…

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix® Multi-Platform, and Plan Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf League (WSL), the global home of surfing, with digital audience measurement. Comscore will provide the WSL with access to Comscore's signature Media Ratings solutions, including Comscore Video Metrix in the United States, Australia, and Brazil, and Media Metrix Multi-Platform in the U.S., to better understand audience behavior and media consumption across desktop and mobile…

Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That's why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the U.S. Patent and Trademark Office has granted its patent on "Protecting User Privacy During Collection of Demographics…

New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today a new partnership with Twitch, the leading service and community for multiplayer entertainment. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, providing a complete, unduplicated view into…

Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new partnership with CTV Media to provide advanced audience data for all clients on a regional and national scale. "We have been impressed to see how Comscore has delivered on its commitment to providing superior local & national television audience measurement," said Kathy Dixon, President of CTV Media. "Our focus is on…

MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and community for multiplayer entertainment, announced the deployment of MVPindex's proprietary platform to value branded content – including comprehensive engagement data – across its global network. This partnership will make it easier for brands and agencies to enter the esports industry and value sponsorships with established leagues, tournaments, gamers and teams – such as…

Trusted Third-Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and Marketers LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, today announced a first-of-its-kind data scoring initiative that advances ethical data use and increases the accessibility of audience validation for data buyers in the IdentityLinkTM Data Store. Historically, the primary way to understand or interpret data accuracy has been through…

First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic partnership with Dstillery. Captivate is North America’s leading location-based digital video network while Dstillery is an industry leader in predictive marketing intelligence. Currently, Captivate Network connects advertisers with 11 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing…

The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud's Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing their efforts to strengthen brand safety technology, Oracle has now acquired Grapeshot. On 24 April 2018, the leading marketing technology provider announced that they signed an agreement to acquire Grapeshot. Grapeshot is an industry-recognized leader in providing brand safety and pre-bid contextual solutions. Read More: Oracle’s Moat Unveils New Invalid Traffic…