Audience Measurement

Nielsen and Meredith Corporation, announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings. The agreement includes a range of audience measurement and analytical services across all Meredith's local…
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Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with Captivate, North America's leading location-based digital video network, to provide reporting from Comscore's fast-growing digital…
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Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has signed a renewal agreement with Minute Media for the use of Comscore's granular digital audience measurement solutions.…
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Comscore , a trusted partner for planning, transacting and evaluating media, announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the…
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TVEyes announced the availability of podcast listenership data via its Podcast Monitoring APIs. The podcast listenership data is supplied through a new partnership between TVEyes and Podchaser, the premier database for podcast metadata.…
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Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s…
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Partnership builds on Comscore's global commitment to deliver innovative cross-media measurement solutions Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement with Ipsos…
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Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has selected Triton’s Omny Studio…
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Clear Channel Outdoor Americas introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company's audience planning solution: RADARView. In a new partnership and data integration with Bombora,…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement to provide Anzu, the world's in-game advertising leader, with Comscore's industry-leading Validated Campaign Essentials…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News Break, The Nation's #1 Local News Platform, with Comscore's industry-leading digital audience…
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Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf League (WSL), the global home of surfing, with digital audience measurement. Comscore…
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Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while…
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New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today…
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Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new partnership with CTV Media to provide…
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MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and community for multiplayer entertainment, announced the deployment of MVPindex's…
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Trusted Third-Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and Marketers LiveRamp®, an Acxiom® company and leading provider of omnichannel identity…
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First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic partnership with Dstillery. Captivate is North America’s…
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The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud's Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing their efforts to strengthen brand safety technology, Oracle has now acquired…
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