Audience Measurement

Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens Nielsen, a global leader in audience measurement, data and analytics, announced today that Nielsen…
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Warner Bros. Discovery to Use VideoAmp’s Optimized Cross-Screen Measurement Approach in Move Toward Scaled Adoption of Alternative Currencies VideoAmp announced it has struck a deal with Warner Bros. Discovery to measure cross-screen…
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Based on buy-side demand, broadcaster joins list of market-leading companies using Comscore as a local TV currency AZTV7, the only locally owned and operated broadcast station in the Phoenix market, and its family of channels,…
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Partnership brings independent effective measurement to the CTV and TV marketplace TripleLift, the advertising technology company reinventing ad placement has announced the selection of iSpot.tv, the real-time TV ad measurement company as…
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Winkel Media Network, an in-store media technology company that is a joint venture of VSBLTY, its Latin American partner Retailigent Media and Anheuser-Busch InBev, announced the signing of Marketmedios Comunicaciones to sell advertising on…
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Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today announced its collaboration with BlueZoo, an innovator in OOH audience measurement, to accurately measure opportunities-to-see in…
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Social influencers are increasingly impacting audience purchasing behaviours. To better understand how brands can maximise their advertising strategies through social media, Nielsen has released new insights across Asia based on a study…
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Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands First-Ever Historic Study Combines a Modeled Patient Segment from Swoop with Nielsen Audio AM/FM Radio Listening Data The Cumulus Media | Westwood One Audio…
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Nielsen's global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans Nielsen released its first-ever ROI Report, which identified gaps in marketers'…
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Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who saw a campaign and the actions taken by consumers Nielsen  revealed the next phase of its Nielsen ONE Alpha…
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Podcast audiences grew by 40% in three years; brands can amplify reach by tapping into listener and genre-specific insights using Nielsen data Nielsen, a global leader in audience measurement, data and analytics, released the third…
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Inaugural report identifies video streaming consumption at an 18% increase from last year in all available video content Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, released its inaugural State of…
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Comscore now has 100% of local stations in Palm Springs market subscribing to its television currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Entravision Communications Corporation…
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Insights into potential future entertainment programming performance empower content distributors and owners Gracenote, the content solutions pillar of Nielsen, has unveiled Audience Predict, a new content analytics tool that forecasts…
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The Combination of Conviva’s Census-Level Data and Experian’s Demographic Data Gives Publishers the Deep Audience Insights Advertisers and Marketers Demand Conviva, the continuous measurement platform for…
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Company also announces new CEO Keith Zubchevich to lead evolution of Conviva’s technology platform to become a media measurement solution for publisher partners Conviva, the continuous measurement platform for streaming media, today…
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LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to…
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Nielsen and Meredith Corporation, announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings. The agreement includes a range of audience measurement and analytical services across all Meredith's local…
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Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with Captivate, North America's leading location-based digital video network, to provide reporting from Comscore's fast-growing digital…
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Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has signed a renewal agreement with Minute Media for the use of Comscore's granular digital audience measurement solutions.…
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