Acxiom and Amex Advance Launch New Data-Driven Offering to Predict Consumer Purchase Intent
Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness
Acxiom, the data foundation for the world's best marketers, and Amex Advance, a personalization services business within American Express, today announced the launch of a joint data-driven offering to predict purchase intent across the broad US consumer population.
Currently, Acxiom provides the data foundation for the world’s best marketers. The company enables people-based marketing everywhere through a simple, open…