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Audience Yield Manager

Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The…