Browsing Tag

AudienceDesigner

Semcasting Integrates Advanced Contextual Insights into AudienceDesigner (ADS) Data Center

 Semcasting, creators of the patented IP, location and device-targeting Smart Zones® technology, today announced the addition of sophisticated contextual insights into AudienceDesigner (ADS) Data Center through an integration with Advanced Contextual. “Integrating the Advanced Contextual targeting capabilities into the ADS Data Center reinforces our positioning as a self-serve, one-stop-shop for identity and marketing data,” said Ray Kingman, founder and CEO of Semcasting. “Brands want an answer to the cookie-free identity…

Semcasting and Stirista Partner to Further Advance Identity Resolution Offerings

Allowing advertisers to seamlessly activate audiences through Semcasting AudienceDesigner on Stirista’s DSP AdStir Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced a strategic new AudienceDesigner (ADS) platform partnership with Stirista, a data-driven digital marketing solutions provider known for its identity solutions and authoritative data assets. Semcasting and Stirista have formed a partnership to combine their strengths and to further expand access to…

Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding

Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced its AudienceDesigner (ADS) platform was named a key partner for first-party data onboarding by Adform, one of the world's leading independent advertising technology companies. "As leaders in digital advertisement placement, we're making strategic choices to ensure our clients come out ahead both now and in the future," said Mustafa Tameez, CEO of Outreach Strategists. "Working with Adform and Semcasting positions our…