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Audiences

FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing

In 2018, Ad Views Delivered via Connected Tvs Grew 53% and Live Content Ad Views Rose 86%, Demonstrating This Convergence Trend, Report Finds FreeWheel, A Comcast Company, announces the launch of its fourth quarter VMR. Formerly known as the Video Monetization Report (VMR), this signature research report that is published four times a year will now be known as the Video Marketplace Report beginning with this installment. “using this device to watch whatever they want in the comfort of their living rooms” The new name…

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook Instant Articles is a poisoned chalice. It forces them to surrender their audience data and compete with Facebook for traffic. Meanwhile, Instant Articles lines the pockets of the social media giant and helps it develop even greater targeting abilities. The walled gardens derive their power from their goldmines of data. They use the data as they…

Get a Standing Ovation from your Ad Audiences

Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward audience-driven strategies.  Brands can now focus on the audience they want to reach instead of blasting out ads and hoping they land on the right people.  Social platforms are making it easy, with multiple ways to create an audience for each ad.  But measuring audience effectiveness in terms of ROI is not always easy.  According to marketing statistics by the DMA, measuring ROI from social…