Audiences

Captello, the event industry’s most comprehensive Event Software Platform, announces the launch of its new GOALS solution, developed to tie multiple event activations into a system of goals and objectives meant to award audiences and…
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Eventbrite, a global self-service ticketing, marketing, and experience technology platform, announced it has hired Ted Dworkin as Chief Product Officer. Reporting directly to the CEO, Dworkin will lead the global product management,…
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In today’s volatile and ever-evolving marketing world, localization and globalization work hand in hand. As local businesses grow and increase their networks, localized marketing is a way to move forward. Localization marketing is about…
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With the massive shift in digital advertising away from people-based targeting, it’s tempting to think back to the days before desktop cookies and mobile IDFA. Somehow, the advertising industry still existed, but was dominated by TV and…
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Koddi, the commerce media platform for publishers and advertisers, announced the launch of Dynamic Pricing – its newest yield management feature for commerce media publishers leveraging its Koddi Ads product. With Dynamic Pricing, brands…
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New, innovative capabilities empower digital merchandisers to leverage tools and data intelligence to boost relevance and profitability Coveo, a leader in AI-powered relevance platforms that transform search, recommendations,…
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Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, today released its latest report on the state of the free ad-supported streaming TV (FAST) space which confirms that year-on-year growth in FAST…
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Various improvements, ranging from pricing to updated machine learning models, are included in the change. Oxylabs, a leading global provider of public web data scraping solutions and proxy services, announced the decision to rebrand one…
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Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens Nielsen, a global leader in audience measurement, data and analytics, announced today that Nielsen…
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Reputation is arguably the single most important success metric of every business. It doesn’t matter if your business is big or small, if you’re a B2B company or B2C, if you’re selling services or products or where you’re based. At some…
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Campaign Serves to Stem Misinformation on Climate Change Through Creative Ad Formats Reaching Millions of People; is Supported by Founding AdTech Partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis,…
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As the avenues for digital engagement expand, interactive content has become a priority for companies eager to connect with customers. Formats like infographics and quizzes gains twice as much engagement as static content like PDFs or white…
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With Black Friday and Cyber Monday, we were off to the races with another holiday shopping season. For today’s advertisers, it has already shaped up to be even more interesting – and hard to navigate – than we thought just a few months ago.…
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The personalized advertising company wins for Best Video/Audio and Best Strategic Communications for work with Stacy's (a PepsiCo brand) Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized…
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The partnership will offer enhanced audience targeting and measurement capabilities with access to 200 million unique monthly users Attain, a leading permissioned data platform, and OpenX, a global omnichannel advertising exchange, today…
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Alex Song, CEO and Founder at Proxima talks about the latest digital advertising trends and the need for advertisers to be more stringent with online ad spends: _______ Welcome to this MarTech Series chat, Alex, tell us more about…
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Hila Shitrit Nissim, CMO at BLEND chats about the various benefits of driving modern-day marketing tactics with localization in this quick catch-up: __________ Welcome to this MarTech Series chat, Hila, tell us about yourself and more…
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Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the…
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Marketing Leaders Enter the New Year with an Imperative to Drive Growth in a Volatile Environment With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to…
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Paubox Marketing’s new contact management tool allows healthcare marketers to store and segment patient audiences without violating HIPAA Paubox, a leader in secure communication for modern healthcare, launched a new contact management…
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