Audiences

Gracenote Inclusion Analytics Empowers IPG Mediabrands to Deliver Greater Value to Clients Through New Data and Insights into Diversity in Entertainment Content Gracenote, a Nielsen company, announced that IPG Mediabrands, a client-led,…
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In collaboration with acclaimed architect Sou Fujimoto, "Medusa" connects audiences with art, design and architectural visualisation in a transcendent performance presented in Mixed Reality Tin Drum, the world's leading Mixed Reality…
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Real-time ad quality solution now offers enhanced security protocols as well as the ability to block sensitive creative content and heavy ads The Media Trust, global leader in quantifying and managing digital risk, has launched a…
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The unique platform aims to help marketers shed their agencies by simplifying media activation and providing transparent data to drive better performance Model B, an emerging technology company built to address systemic issues throughout…
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Partnership provides advertisers with direct access to IRI’s full suite of media solutions, streamlining discoverability and saving advertisers time and money BrandVerge, a platform that connects media companies and…
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The Partnership Combines Fyllo and Comscore's Leading Data Sets to Help Mainstream Marketers Reach Cannabis and CBD Audiences At Scale Fyllo, the leader in digital marketing and compliance solutions for highly regulated industries,…
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AcuityAds Holdings Inc. (TSX: AT) (NASDAQ: ATY) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising channels,…
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A revolutionary new product from DynAdmic is changing the entire industry’s ability to effectively target this viewership. The proportion of households severing their connections to traditional cable is forecast to increase by 44% in the…
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Lasso (lassoplatform.io), the world's first and only omnichannel platform for healthcare marketing and analytics, today announced the release of two new products, Lasso Triggers™ and Dynamic Audience Refresh. Combined, these capabilities…
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There has been an increased demand for programmatic ad and tech marketing solutions over the years, Julie Réali, Director of Programmatic Partnerships at Dailymotion shares her top observations in this MarTech Series QnA: ______…
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Bango, the global platform for data-driven commerce, announces the launch of the updated Bango Marketplace, giving app publishers and performance agencies a powerful way to target user acquisition campaigns based on purchase behavior that…
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QuikPlace is at the core of it, a platform that exists to bridge the gap between content creators and artists, record labels, and brands. The marketplace was created when Co-Founders Tanner Kesel and Alex Boro noticed that many TikTok…
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We are proud to announce that Limpid has partnered with Pharoscode and Plexpeer. We are continually looking for better ways to bridge the gap between your brand and your audience, and we believe these partnerships will further improve…
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In 2018, Ad Views Delivered via Connected Tvs Grew 53% and Live Content Ad Views Rose 86%, Demonstrating This Convergence Trend, Report Finds FreeWheel, A Comcast Company, announces the launch of its fourth quarter VMR. Formerly known as…
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An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook Instant Articles is a poisoned chalice. It forces them to…
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Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward audience-driven strategies.  Brands can now focus on the audience they want to reach instead of blasting…
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