Browsing Tag

Audiences

New DynAdmic Innovation Deeply Fuses Connected TV with Connected Audiences for First Time

A revolutionary new product from DynAdmic is changing the entire industry’s ability to effectively target this viewership. The proportion of households severing their connections to traditional cable is forecast to increase by 44% in the next three years. Consumer adoption has been fast, and the amount of time people are spending on connected devices increases daily. Whilst many marketers know there is a power in the incremental reach created by increasing ad exposure during influential times of the day on CTV, the…

Lasso Introduces Lasso Triggers™ And Dynamically Refreshed Audiences

Lasso (lassoplatform.io), the world's first and only omnichannel platform for healthcare marketing and analytics, today announced the release of two new products, Lasso Triggers™ and Dynamic Audience Refresh. Combined, these capabilities significantly improve engagement and media efficiency for marketers within the healthcare and pharmaceutical sectors. Lasso Triggers is the next generation of sequential messaging. While most existing solutions only support basic creative rotation, Lasso empowers marketers to deliver…

MarTech Interview with Julie Réali, Director of Programmatic Partnerships at Dailymotion

There has been an increased demand for programmatic ad and tech marketing solutions over the years, Julie Réali, Director of Programmatic Partnerships at Dailymotion shares her top observations in this MarTech Series QnA: ______ Welcome to this martech chat Julie, tell us more about Dailymotion and its growth journey over the last few years and especially newest innovations! Dailymotion has built its own ad tech stack and since then has been recording significant growth over the last few years, which is exciting. Our…

Marketers Can Reach the ‘Holy Grail’ of Proven Payers in Similar Apps With Bango Audiences

Bango, the global platform for data-driven commerce, announces the launch of the updated Bango Marketplace, giving app publishers and performance agencies a powerful way to target user acquisition campaigns based on purchase behavior that is not available anywhere else. Targeting proven payers is the holy grail for app marketers. Bango Marketplace gives app marketers access to custom ’Audiences’ of proven payers that focus their Facebook campaigns directly on the people most likely to buy. Marketing Technology News:…

Public Influencer Marketplace QuikPlace is Helping Creators Monetize Their Following With the Release of Their Mobile App

QuikPlace is at the core of it, a platform that exists to bridge the gap between content creators and artists, record labels, and brands. The marketplace was created when Co-Founders Tanner Kesel and Alex Boro noticed that many TikTok creators were not monetizing their followings. The platform has since integrated Instagram, YouTube, and Twitter to allow clients the ability to run multi-platform campaigns. “We realized there was no such thing as an influencer marketplace yet, at least a public one, and thought it would be…

Limpid Adds New Audiences With Pharoscode and Plexpeer Partnerships

We are proud to announce that Limpid has partnered with Pharoscode and Plexpeer. We are continually looking for better ways to bridge the gap between your brand and your audience, and we believe these partnerships will further improve our services. We are committed to delivering what every company needs: engagement and increased sales. Limpid marketing platform enables brands to reach and engage their most valuable audiences. Jitesh Bisht, CEO of Limpid, said: “The Limpid user base has increased by over…

FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing

In 2018, Ad Views Delivered via Connected Tvs Grew 53% and Live Content Ad Views Rose 86%, Demonstrating This Convergence Trend, Report Finds FreeWheel, A Comcast Company, announces the launch of its fourth quarter VMR. Formerly known as the Video Monetization Report (VMR), this signature research report that is published four times a year will now be known as the Video Marketplace Report beginning with this installment. “using this device to watch whatever they want in the comfort of their living rooms” The new name…

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook Instant Articles is a poisoned chalice. It forces them to surrender their audience data and compete with Facebook for traffic. Meanwhile, Instant Articles lines the pockets of the social media giant and helps it develop even greater targeting abilities. The walled gardens derive their power from their goldmines of data. They use the data as they…

Get a Standing Ovation from your Ad Audiences

Maximize ROI by getting the Right Message to the Right People (and Measuring Results) Digital advertising is rapidly shifting toward audience-driven strategies.  Brands can now focus on the audience they want to reach instead of blasting out ads and hoping they land on the right people.  Social platforms are making it easy, with multiple ways to create an audience for each ad.  But measuring audience effectiveness in terms of ROI is not always easy.  According to marketing statistics by the DMA, measuring ROI from social…