Browsing Tag

Authenticate Media

DoubleVerify Partners with Snapchat to Authenticate Media Quality

DV offers global brands media quality authentication across social media platforms – including Snapchat, Facebook, Instagram, YouTube, and Twitter DoubleVerify ("DV"), the leading independent platform for digital media measurement software and analytics, announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Marketing Technology News: NetWise Data Launches SmartIntent Now, brands can authenticate the quality of Snapchat campaigns…