DV offers global brands media quality authentication across social media platforms – including Snapchat, Facebook, Instagram, YouTube, and Twitter
DoubleVerify (“DV”), the leading independent platform for digital media measurement software and analytics, announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).
Marketing Technology News: NetWise Data Launches SmartIntent
Now, brands can authenticate the quality of Snapchat campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness. DV is the only verification provider with coverage that extends across Snapchat’s Filter, Lens, Snap Ad (Display & Video) and Story Ad formats.
“DV’s mission is to give advertisers clarity and confidence in their digital investment – across buying platforms, channels and media formats,” said Wayne Gattinella, CEO of DoubleVerify. “Our partnership with Snapchat deepens DV’s quality coverage across the social media ecosystem.”
Marketing Technology News: Shopify to Acquire 6 River Systems
In addition to Snapchat, DV also partners with Facebook, Instagram, YouTube, and Twitter, and is continuously expanding its quality coverage across social media platforms and other emerging channels.
“Measurement across platforms can vary dramatically,” added Gattinella. “DV uses consistent evaluation standards across environments – including web, mobile app and social, making it easier for advertisers to benchmark performance across their entire media plan.”
Marketing Technology News: Ontology Makes Strategic Investment in Social Video Platform, Vid