DoubleVerify (“DV”), the leading independent provider of digital media measurement software and analytics, announced the appointment of Gian LaVecchia as SVP …
Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content …
DoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile
Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify (“DV”) the leading independent provider of …
MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability
DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by …
DoubleVerify Acquires Digital Video Technology Company, Zentrick
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick, a digital video …
DoubleVerify Fraud Lab Identifies Botnet Scheme Targeting Ads.txt
Fraudsters Manipulated Ads.Txt Files on Hundreds of Sites to Sell Fake Inventory DoubleVerify the leading independent provider of marketing measurement …
DoubleVerify Acquires Leiki – Leading Contextual Intelligence Platform
Acquisition Fortifies DV Brand Safety Solutions Globally DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform
Company Initiates Viewability and Fraud Measurement for Facebook Stories Video Ads DoubleVerify, the leading independent provider of digital media measurement …
DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape
DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and …
DoubleVerify Partners with Twitter to Authenticate the Quality of Video Ads
DoubleVerify , the leading independent provider of marketing measurement software and analytics, announced that it has partnered with Twitter, one of …
DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign Performance
DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety …
DoubleVerify Names Dan Slivjanovski Chief Marketing Officer
DoubleVerify , the leading independent provider of digital media measurement software and analytics, announced the appointment of Dan Slivjanovski as Chief Marketing …
Brand Safety Remains Top Advertising Concern as Incidents Rise 25 Percent: DoubleVerify Report
DoubleVerify Reports Latest Global Trends in Digital Media Quality DoubleVerify, the leading independent provider of digital media measurement software, released …
DoubleVerify Adopts New IAB Tech Lab Open Measurement SDK
Expands impact of DV Mobile In-App Measurement Solutions DoubleVerify (DV), the leading independent provider of digital media measurement software and …
TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee
Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. …
AdColony Announces Full Compatibility with IAS, Double Verify and MOAT
New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the …
DoubleVerify Appoints Nicola Allais as Chief Financial Officer
Previously the Penton CFO, Nicola Allais Joins DoubleVerify as CFO, Bringing Financial, Management, and Media Industry Expertise to DoubleVerify DoubleVerify, the …
Viant’s Adelphic Partners with DoubleVerify, Adding Pre-bid Viewability and Brand Safety
Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non-Human Traffic Adelphic, a self-service platform for cross-channel …
95% of CMOs Overhaul Digital Strategy In 2017 Amid Brand Safety Concerns
Research reveals brands demanding increased industry regulation, better measurement, and more transparency to clean up digital advertising New research from Teads reveals …