Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that …
DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection
Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify (“DV”), a leading …
DoubleVerify Launches Authentic Performance, a New Paradigm for Ensuring Digital Ad Effectiveness
New Offering Expected to Drive Return on Investment (ROI) for Global Advertisers DoubleVerify (“DV”), a leading software platform for digital …
TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, …
DoubleVerify Acquires Ad-Juster, the Leading Data Platform for Digital Publishers
Combination creates powerful data platform across sell-side & buy-side ecosystem DoubleVerify (“DV”), the leading independent platform for digital media measurement …
Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to Detect and Block Fraudulent Inventory
Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising …
DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a …
DoubleVerify Partners with Snapchat to Authenticate Media Quality
DV offers global brands media quality authentication across social media platforms – including Snapchat, Facebook, Instagram, YouTube, and Twitter DoubleVerify (“DV”), the …
DoubleVerify Taps Industry Vet Gian LaVecchia To Lead Brand and Agency Growth
DoubleVerify (“DV”), the leading independent provider of digital media measurement software and analytics, announced the appointment of Gian LaVecchia as SVP …
Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content …
DoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile
Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify (“DV”) the leading independent provider of …
MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability
DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by …
DoubleVerify Acquires Digital Video Technology Company, Zentrick
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick, a digital video …
DoubleVerify Fraud Lab Identifies Botnet Scheme Targeting Ads.txt
Fraudsters Manipulated Ads.Txt Files on Hundreds of Sites to Sell Fake Inventory DoubleVerify the leading independent provider of marketing measurement …
DoubleVerify Acquires Leiki – Leading Contextual Intelligence Platform
Acquisition Fortifies DV Brand Safety Solutions Globally DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform
Company Initiates Viewability and Fraud Measurement for Facebook Stories Video Ads DoubleVerify, the leading independent provider of digital media measurement …
DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape
DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and …
DoubleVerify Partners with Twitter to Authenticate the Quality of Video Ads
DoubleVerify , the leading independent provider of marketing measurement software and analytics, announced that it has partnered with Twitter, one of …
DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign Performance
DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety …