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DoubleVerify Expands CTV Transparency for Global Advertisers with Fully On-Screen Completion Measurement

As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the industry’s first Connected TV (CTV) Fully On-Screen Completion measurement offering. The new capability will allow advertisers to measure signals that offer a strong proxy for viewability on CTV. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption…

DoubleVerify Expands To India, Appoints Digital Media Vet to Head Business Operations

Company Taps Former LinkedIn Executive, Nachiket Deole, to Lead DV in India DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the India market. DV has appointed digital media veteran, Nachiket Deole, to lead business operations in the region. Deole will be based in DV’s Mumbai office. Deole is charged with setting up DV’s operations in India and driving adoption of DV’s best-in-class measurement and programmatic…

DoubleVerify Names Mark Zagorski Chief Executive Officer

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced today that Mark Zagorski has been named Chief Executive Officer (“CEO”) of the company, effective July 21st. Zagorski is a seasoned executive with over two decades of successes in digital marketing and advertising technology – leading companies with a focus on CTV/OTT, data analytics and digital advertising optimization. Zagorski previously served as the CEO of Telaria, where he was instrumental in building the…

As Investments Increase, DoubleVerify Boosts CTV Transparency for Advertisers, Standardizing CTV App Identifiers Across Platforms

Only 23% of CTV auctions have app names that adhere to new IAB conventions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption by nearly…

DoubleVerify Opens Japan Office, Appoints Tenured Industry Leader to Head Business Operations

Company Taps Former Google Director, Takashi Takeda, to Lead DV in Japan DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the appointment of seasoned digital media industry executive, Takashi Takeda, to launch and lead its business in Japan. Takeda is charged with setting up DV’s operations in Japan, and building relationships with brands, agencies and media platforms. He will bring DV’s sophisticated ad verification tools to the Japanese market. Marketing…

DoubleVerify Appoints Teri List-Stoll to Board of Directors

Former CFO of Gap, Inc. and Kraft Foods Group will serve as the Chairperson of the company’s Audit Committee DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the appointment of Teri List-Stoll as a member of its Board of Directors. She will serve as the Chairperson of the company’s Audit Committee, as well as a member of the Compensation Committee and the Nominating and Corporate Governance Committee. As chair of Audit, Ms. List-Stoll will provide oversight of…

Tremor Video Strengthens Brand Protection Suite for Advertisers Through Expanded Partnership with DoubleVerify

Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as the holistic verification partner for all of Tremor’s activity. Research shows that brand safety continues to be a serious concern for 99% of ad industry professionals. Through a combination of DoubleVerify for fraud-filtering and Oracle Data Cloud’s Contextual Intelligence for…

Flashtalking Announces DoubleVerify and Moat Integrations and Introduces Verification Trafficking Automation to the Industry

New partner integrations and capabilities bring unprecedented efficiencies, with the removal of manual tag wrapping, greatly speeding workflows Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, proannounced the debut of Verification Trafficking Automation to its platform. As part of Flashtalking’s partnership program announced in 2019, the industry’s largest verification players, including DoubleVerify, Moat, Protected Media and Cheq have integrated with…

DoubleVerify Extends Media Quality Authentication to Pinterest

Pinterest advertisers can now use DV technology to verify viewability and prevent ad fraud DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America Now, brands can…

DoubleVerify Partners with Ad Council to Address COVID-19 Crisis

Company will leverage coronavirus Public Service Announcement (PSA) as part of its media authentication solution  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership with the Ad Council – in collaboration with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) – in response to the COVID-19 pandemic. Through this partnership, DV will leverage its media authentication technology to…

AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. Marketing Technology News: Zix Corporation…

Fake News Traffic Surges in Iowa, New Hampshire

In a charged political climate, purveyors of “fake” and “inflammatory” news thrive, combining clickbait headlines with social media to drive traffic. That was especially apparent this week, with Iowa’s first-in-the-nation caucuses on Monday. Fake news is a minefield for advertisers. A June 2019 study by DoubleVerify and Harris Poll found that nearly two-thirds (65%) of consumers would be likely to stop using a brand if they saw its advertising beside “fake news” or “inflammatory” content. In addition, nearly 90% reported…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath. Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…

DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection

Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s…

DoubleVerify Launches Authentic Performance, a New Paradigm for Ensuring Digital Ad Effectiveness

New Offering Expected to Drive Return on Investment (ROI) for Global Advertisers DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of Authentic Performance®, the first data solution in the market to provide predictive data expected to drive campaign performance – from the impact of an ad’s presentation to key dimensions of consumer engagement. A number of DV customers, including global CPG brand Mondelez, currently are using Authentic Performance in beta…

TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify

Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, Brand Partnerships and Advertiser Sales for the Americas, including both operational and strategic leadership responsibilities across North and South America. DoubleVerify has experienced phenomenal growth over the last several years and has consistently demonstrated a pattern of true product excellence and superb customer service. I was brought in to the organization to help further fuel that…

DoubleVerify Acquires Ad-Juster, the Leading Data Platform for Digital Publishers

Combination creates powerful data platform across sell-side & buy-side ecosystem DoubleVerify ("DV"), the leading independent platform for digital media measurement and analytics, announced the acquisition of  Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimize their ad revenues across comprehensive direct and programmatic sales channels. Most large digital publishers rely on multiple marketing…

Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to Detect and Block Fraudulent Inventory

Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising technology company, announced an extension of its partnership with DoubleVerify—the leading independent platform for digital media measurement software and analytics—to launch an expansion of its existing, comprehensive fraud prevention solution to include connected TV inventory. This updated protection leverages an early detection system using advanced technology and partnership…

DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used that conveys the true meaning. In a world full of words, phrases and acronyms with multiple interpretations, it may be challenging for automated systems to determine the correct meaning of online copy and text. There have been significant advances in machine learning and artificial intelligence over the years.…