Browsing Tag

Wayne Gattinella

DoubleVerify Launches Authentic Performance, a New Paradigm for Ensuring Digital Ad Effectiveness

New Offering Expected to Drive Return on Investment (ROI) for Global Advertisers DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of Authentic Performance®, the first data solution in the market to provide predictive data expected to drive campaign performance – from the impact of an ad’s presentation to key dimensions of consumer engagement. A number of DV customers, including global CPG brand Mondelez, currently are using Authentic Performance in beta…

DoubleVerify Partners with Snapchat to Authenticate Media Quality

DV offers global brands media quality authentication across social media platforms – including Snapchat, Facebook, Instagram, YouTube, and Twitter DoubleVerify ("DV"), the leading independent platform for digital media measurement software and analytics, announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Marketing Technology News: NetWise Data Launches SmartIntent Now, brands can authenticate the quality of Snapchat campaigns…

Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are…

DoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile

Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify ("DV") the leading independent provider of marketing measurement software and analytics, released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The Report explores global trends in brand safety, fraud and viewability, with a number of key findings. The new 2019 data indicate that mobile app brand safety violations have grown…

DoubleVerify Acquires Leiki – Leading Contextual Intelligence Platform

Acquisition Fortifies DV Brand Safety Solutions Globally DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Leiki, Ltd., a leading contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe. The transaction was completed as an all cash, all stock offer on 27 December 2018. The Leiki acquisition further strengthens DV’s core global brand reputation capabilities, ensuring that…

DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign…

DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety targeting solution for programmatic advertisers. With Authentic Brand Safety targeting advertisers can now deploy a single set of brand safety controls across multiple programmatic buying platforms. By applying unified brand safety parameters throughout the media transaction (pre- and post-bid), advertisers gain secure brand protection and substantial gains in both…