Browsing Tag

Automation

Outbrain Co-Authors New IAB Report on Short Term vs. Long Term Profitability

The Report Addresses How This Issue Impacts Revenue Strategies of Online Media Publishers and Their Advertising Goals Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the…

Canadian CFOs Lead Digital Transformation, but Face Challenges Around Automation and AI, Sage Research Finds

Sage, a market leader in cloud business management solutions, released a report examining how Canadian senior financial professionals are navigating through the risks and opportunities of digital transformation. The study found that while CFOs who embrace emerging technologies and data strategy are better positioned to drive change and growth across their organizations, 74% of respondents consider “modernizing business processes with technology” to be one of their biggest challenges. The report, CFO 3.0 Digital…

TechBytes with Erich Litch, President and COO at 2Checkout

“Today most providers stitch a bunch of disparate systems together to get the capabilities they need to offer, but next-generation platforms are gaining ground, becoming the ultimate disrupters.” Digital Transformation journeys are getting complex and advanced with new technologies. Which technologies do you keenly follow and work with? As you can imagine, in our field, digital comes first. We are not only a digital commerce platform, digital goods sales are also a big focus for us. I am very interested in and I…

11 Reasons Real Estate Needs WhatsApp Chatbots

For realtors, taking time out to ascertain the overall seriousness of a lead from scratch is time-consuming. But, it is a no-brainer that if you wish to be successful when it comes to real estate, you need to capture as many leads as possible to make sure that you have a specific number of clients on a monthly basis. Whether you’re a real estate agent, broker or property consultant, buying or selling a property is a harrowing process that involves tons of calls, emails, and a lot of follow-ups. With a WhatsApp Chatbot for…

Outsourcing 2.0? Automation Offers a Powerful Alternative

Outsourcing Proved Its Value on Straightforward, Readily Quantifiable Processes, but Has Underperformed on Complex Tasks Like Renewals. An article in The Economist (The good, the dumb and the desperate, 28 June 2018) argues that Britain’s outsourcing model, copied around the world, is in trouble: that “High-profile fiascos and dwindling cost-savings are making many questions whether the idea has run out of steam.” The main focus of the article was on government outsourcing to private enterprise, but much of what it said…

4 Ways Robots Will Improve Our Standard of Living

There’s no question that robots will have a disruptive impact on our lives. At the same time, a lot of attention tends to be paid to the effect they will have on the workplace, instead of the benefits that they could bring to people’s daily lives. Not only will the use of robots bring down the cost of many goods and services, but it will also give a greater number of people access to things that might have previously been out of their means. Here are just a few ways that robots will be able to improve our living…

Top 8 Use Cases of RPA in Retail

The crisis of the retail industry is known to us all. The traditional method of retail, as we knew it a decade ago, is now not applicable in the market. With the increasing complexity of every industry, retail is facing a challenge because of changing customer demands and growing requirements of high user satisfaction. Robotic Process Automation or RPA is an optimum solution that can be utilized to complement unparalleled growth and the complexities attached to it. RPA in retail can automate and seamlessly improve the…

ActiveCampaign named to Best Places to Work for Second Consecutive Year

ActiveCampaign, the leader in Customer Experience Automation, announced it ranked 12th out of 100 companies on Built In Chicago's list of Best Places to Work in 2020. Since Built In Chicago named ActiveCampaign to its inaugural list of Best Places to Work in 2019, the company has maintained its award-winning culture while adding over 300 employees. The company's now over 550 employees enjoy benefits such as free catered lunches, free public transportation including Divvy bikes, open vacation, and open work from home…

Nintex Rolls Out Enterprise-Class Capabilities for Robotic Process Automation

With added administrative, security and RPA bot orchestration features, Nintex RPA is an organisation's competitive advantage for accelerating digital transformation Nintex, the global standard for process management and automation, announced the availability of Nintex RPA Central, a valuable set of enterprise-grade robotic process automation (RPA) capabilities to help organisations accelerate their digital transformation with Nintex RPA. Nintex RPA Central features an intuitive, powerful web-based interface and includes…

PlumSlice Labs Announces Its Product Platform for Brands and Retailers

The Product Platform is designed to be the single place retailers and brands go for all things product PlumSlice Labs announced the PlumSlice Product Platform, an innovative solution designed to bridge complex business processes around the product lifecycle. The Product Platform provides consistency, real-time workflow and alerts, automation, analytics and reporting across the organization.  All elements of this platform are focused on ease of customer shopping. Marketing Technology News: RingCentral Named a November…

Fortune 500 Betting Big on Sales Coaching and Gamification

Enterprise Sales Teams Are Investing in Sales Coaching Software to Compete in 2020 Fortune 500 companies are investing heavily in sales coaching and gamification software to put them ahead of competitors in 2020. Formal sales coaching programs are shown to increase win rates by 28%, according to CSO Insights. More enterprise and mid-market companies are seeking out sales coaching and gamification software providers, like Ambition, to bring automation, consistency and engagement to their sales coaching initiatives.…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bullhorn, E-Vision, Talview, Konnect Digital, Gamut, Sojern, and WeChat. Bullhorn Acquires Herefish to Help Accelerate Automation of Staffing Processes Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, announced that it has acquired Herefish, a provider of automation solutions for staffing firms. As part of Bullhorn’s…

Bullhorn Acquires Herefish to Help Accelerate Automation of Staffing Processes

Company Offers Critical Capabilities to Automate Key Staffing Processes to Improve Recruiter Productivity and Top-Line Growth Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, announced that it has acquired Herefish, a provider of automation solutions for staffing firms. As part of Bullhorn’s goal to serve as a trusted partner to staffing businesses, the acquisition of Herefish will help firms accelerate their transformation journey by enabling companies to…

Localization Automation Pioneer, Cloudwords Adds Top B2B Marketing Executive to its Board of Directors

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors. Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio. She is a veteran in the marketing technology industry and is a thought leader in the field of demand generation and marketing operations. Heidi adds incredible depth and experience to the Cloudwords Board of Directors. Marketing…

The Age of Internet Gardens

As idyllic as it sounds to live in the age of internet gardens—the open gardens of the unrestricted internet, and the contained digital environments metaphorically known as walled gardens—there is a war being fought between these gardens. The lack of restrictions in the open internet may have expanded advertising reach, but it has led to the rise of low-quality publishers that use too many third-party integrations, leading to VAST errors, product unification challenges, and the accrual of tech fees. No matter what side the…

Hotnest Raises USD 6 Million for Sales and Marketing Automation

Hotnest Technology raises additional USD 6 Million Series A, total funding to date exceeds USD 8 Million Round led by leading Chinese investors China Merchants Capital and Oriza Holdings, followed by existing investors Funds will be used to further develop big data technology, European market entry and helping brands and companies scale in the Chinese market Hotnest Technology, a China - Germany based AI Marketing Automation Platform, has raised 6 Million USD for their Series A funding. This brings its total…

Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics

Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company's data and analytics capabilities. "As the advertising technology landscape becomes more…

2 In 3 Companies Plan To Expand Creative Teams In First Half Of 2020, Survey Finds

Web and mobile development remains top area for hiring, according to The Creative Group research The job market awaiting creative and marketing professionals in the new year is a good one, research from staffing firm The Creative Group suggests. According to the latest State of Creative Hiring data, 67% of advertising and marketing managers anticipate expanding their team in the first half of 2020. In addition, 69% of employers plan to increase the number of freelancers they use, a 7-point jump from six months ago.…

Resulticks Receives Accreditation from Privacy Shield Framework

Real-time omnichannel marketing automation leader deepens commitment to data privacy with certification from International Trade Administration within the U.S. Department of Commerce Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced that it has received certification from the United States government under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. This program certifies a company's compliance with the 23 principles concerning the use and treatment of personal…

Seismic Rolls Out Fast and Flexible Deployment Options

Seismic Now Offers Accelerated Implementation Programs So Customers Can Start Seeing Benefits in as Few as Five Days Seismic, the market leader for sales enablement platforms, has rolled out accelerated implementation programs so companies can deploy Seismic's award-winning SaaS platform in as few as five business days. Seismic created the implementation programs based on experience onboarding more than 750 customers. The result includes tools such as easy to follow implementation templates and checklists designed to get…