Browsing Tag

Automation

Redefining Promo and Sports Highlight Creation Using AI

Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events. In the case of sports, they take on the form of what is known as highlights or highlight packages. Since promos have a major impact on…

How Gaps in Technology Affects Marketing Technology

A lot of marketers are under pressure to yield a return on marketing investment or ROMI. But then again, in general, they don’t feel ready that’s why they are performing less well. In addition to that, a number of marketers have misleading beliefs when taking on Digital Marketing services. In fact, there had been a report which says that more than 70% of marketers reveal that they are mostly bothered as regards determining and showing the return on Marketing investment. When a certain brand is without Marketing systems…

RadarFirst Launches Incident Risk Assessment Simulator

The simulator illustrates the power of Radar's patented Breach Guidance Engine, leveraging automation and innovative technology to streamline compliance with data breach notification regulations, cutting incident response efforts in half RadarFirst announced the availability of a free, web-based interactive simulator that automatically assesses the risk of common data privacy incidents to demonstrate the efficiency, consistency, and risk mitigation benefits of its purpose-built technology. The simulator leverages Radar's…

ZINFI Partners with SugarCRM to Launch Advanced, Fully Integrated CRM-PRM Solution

New solution allows enterprises to integrate partner systems of record and single sign-on, achieve seamless record flow and centralized reporting functions ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, today announced that they have a fully integrated CRM-PRM…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

ActiveCampaign Introduces Predictive Content, A Machine Learning Feature That Predicts The Most Engaging Email For Each Individual in an…

Predictive Content released in beta for all Professional and Enterprise ActiveCampaign Customers ActiveCampaign, the leader in Customer Experience Automation, announced Predictive Content, a new machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs. The product is now available in beta for ActiveCampaign’s Professional and Enterprise customers. This is ActiveCampaign’s second Predictive product powered by its machine learning…

Prediction Series 2019: Interview with Anthony R. Stephan, US Head at Deloitte Digital

Could you tell us about your role at Deloitte? As the U.S. Head of Deloitte Digital and a Principal at Deloitte, I have the privilege to lead a business where creative, design, strategy, innovation and digital technology come together to help our clients create real value for their customers that ultimately elevates the human experience. When we engage with our clients and partners our focus is to build stronger connections with people, markets and ultimately drive growth. What was the motive behind publishing 2020…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives

In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to the content recommended to you by media streaming services; everybody is already interacting with AI in some shape or form, even if they don’t realize it. The workplace is no exception. AI is rapidly reinventing the way we work across every industry, with 70 percent of organizations set to assist workers with AI solutions by 2021. Terms like ‘AI’, ‘Automation’ and ‘Machine…

How To Make Your CFO Happy

How data automation has helped transform the way digital publishers and agencies do business Most CFOs of digital publishing houses have to deal with certain headaches that are now just a part of running a modern media company. Collecting long outstanding AR, a seemingly endless back and forth with buyers, getting accurate reporting and prolonged billing periods are all part of the job description these days. These headaches are real problems that translate into a loss of time, resources and revenue and have a…

VOGSY Adds New Task Management Capabilities to its G-Suite Professional Services Automation Solution

VOGSY, the only professional services automation (PSA) solution built on the Google Platform, announced new task management capabilities specifically designed for service-based companies. Users can add even the most granular of tasks to manage all aspects of a project’s structures, budgets, timelines and profitability tracking in one view, letting teams improve efficiencies and simplify work. Marketing Technology News: Efinix to Showcase Trion MIPI Solutions at MIPI DevCon Taipei VOGSY lets companies bridge the gap…

The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data

Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the World Federation of Advertisers (WFA) claims that conflated click volumes will cost businesses as much as $50 billion by 2025. However, compare the $5.8 billion lost in 2018 to the $6.5 billion in 2017 and you might believe that things are improving. As advertising vigilantes try to stem the growth of ad fraud by dismantling bot networks and deploying programmatic networks with built-in fraud prevention…

10 Best Ways to Improve the Guest Experience For Your Business

The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is a return customer. This is a thought you have heard a million times over but what you probably haven’t heard is what it takes to turn a customer into a return customer. A guest experience should be a unique one. It should be tailored to the needs of this one particular person so that he/she feels compelled to return to your business to re-live that experience. In this article, we are going to talk about 10…

MarTech Interview with Didi Horn, Founder and CEO at SkyX

"I do believe that multiple industries are going to be affected by drones. It will not happen overnight but we do see regulation starting to catch up to the technology." Hi Didi. Tell us about your role and the team/technology you handle at SkyX. In the early days of SkyX, I had the privilege of setting the company’s vision, goals, and milestones, all the while assembling a team of highly talented individuals, each coming from diverse cultural and professional backgrounds. Throughout, it has been my responsibility to lead…

Outsourcing Industry on Track to Set Single-Year Record for Contract Volume, ISG Momentum Report Finds

ITO, BPO contract awards driven by demand for automation, AI and analytics Enterprises seeking specialized support to rapidly introduce automation and artificial intelligence into their operations are driving record-setting levels of outsourcing activity in 2019, according to new market research from Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Momentum Market Trends & Insights Service Line Report found strong demand among enterprises to accelerate the adoption of…

ADT Further Expands Mobile Reach with Lyft Partnership

Rider and Driver Safety Enhanced with Turnkey Ride Sharing Pilot ADT, a leading security and automation provider serving residential and business customers, today announced a partnership to integrate mobile safety solutions into the Lyft platform. Extending ADT’s safety and technology to mobile applications will bring an additional layer of security to Lyft’s rideshare experience. With ADT’s mobile safety platform, Lyft seeks to give riders and drivers more peace of mind. The pilot will focus on an ADT-powered safety…

Revenue Operations Leader Clari Closes $60 Million Funding Round

Platform Uses AI and Automation to Help High-Performing Revenue Teams Drive Growth and Retention Clari, provider of the leading AI-powered revenue operations platform, has closed a $60 million Series D financing round, setting a new record for total investment in the rapidly emerging revenue operations software category. To date, Clari has raised over $135 million to transform revenue operations. Clari's Revenue Operations Platform uses AI to modernize the B2B revenue process, upleveling execution, insights and forecasting…

Gen Z Sales Teams Don’t Have Time to Stop and Sign

Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the momentum you felt as you cruised from pitch to close with zero friction, zero hold-ups, and zero hurdles. It’s a total rush, and it’s totally good for business. This positive momentum has been tied to everything from increased confidence to seeming more competent to overall professional success. Very simply, high-performing Salespeople experience positive momentum more frequently — and are more…

dotData Selected for Microsoft for Startups Program

Prestigious Program Will Help Drive the Continued Development of dotData's Full-Cycle Data Science Automation Solution and its Adoption on Microsoft Azure dotData, one of the first and only companies focused on delivering full-cycle data science automation and operationalization for the enterprise, announced that it has been selected as a qualified partner in Microsoft for Startups, a program designed to support the top startup technology businesses in the world. Microsoft for Startups selects organizations developing…

SugarCRM Announces Fall ‘19 Release with Laser Focus on End Users

Latest Enhancements Support Mission of Helping Companies Create Customers for Life   SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced new powerful product features with the Fall ‘19 release, placing an emphasis on self-service, automation and collaboration. These enhancements will result in increased customer satisfaction, lead conversion rates, and cost reductions. Marketing Technology News: Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP,…