Browsing Tag

Avlesh Singh

Go-MMT Skyrockets Its Hotel Partner Engagement by 20% Using WebEngage’s Marketing Automation Platform

Indian OTA Giant, GO-MMT, Partners with WebEngage To Strengthen Its Supply-Side Engagement and Increase Its MAU's by 1.3X Through Highly-Personalized User Experiences Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform. A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and…

TechBytes with Avlesh Singh, Co-Founder and CEO at WebEngage

Tell us about your role and the team/technology you handle at WebEngage.  Apart from leading WebEngage on all fronts, I am looking after Product, Marketing, and Sales functions to drive our mission of empowering consumer businesses to understand their users better and develop contextual customer engagement. How much has the Marketing Automation technology evolved in the last two years?  It has evolved by leaps and bounds. Firstly, Personalized communication has become an absolute necessity these days. If you take a look…

Myntra Partners with WebEngage to Power Their User Engagement Strategy

Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User Engagement strategy. This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy. Myntra is a household name in online fashion retail, with millions of users logging in daily to browse through over 5 lakh products from 2500+ brands across…