B2B

As the digitalization of global trade accelerates, mobility is becoming a core force driving the transformation of cross-border trade. Relevant data indicates that over 75% of international business communication and negotiation is now…
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Goodway Group is tasked with expanding SiteOne’s customer share Goodway Group announced it has been selected by SiteOne Landscape Supply, the largest and only national wholesale distributor of landscape supplies in the United States, as…
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Mobile-First: Building Seamless Global Trade Scenarios During the interview, Mr. Alex Chen highlighted the core position of the mobile strategy in Ecer.com's development blueprint. He emphasized that with the rapid advancement of the…
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Vereigen Media launches the Verified Engagement Framework for High Intent B2B Growth Vereigen Media, a leading U.S. based B2B content syndication agency and demand generation partner for B2B brands across the world, announced its…
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As the digital transformation of global trade accelerates, "Digital Exporting" has become an imperative path for Chinese SMEs. Facing an increasingly complex international market, businesses urgently need smarter, more efficient digital…
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Chris Golec, Founder and CEO at Channel99 discusses how modern B2B marketers still struggle with optimizing marketing outreach protocols despite their access to a wide choice of martech in this quick chat with MarTechSeries: __________…
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Remington Industries, a trusted distributor of high-quality industrial wire, has announced the successful upgrade of its online store to BigCommerce B2B Edition, a premier e-commerce solution designed specifically to meet the needs of…
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Octane11 now integrates with LinkedIn’s new Company Intelligence API, bringing new attribution and analytics to B2B marketers. In pre-release testing, Octane11 compared match rates, engagement metrics, and cost before and after the…
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AdRoll, an AI-powered connected advertising platform, released the Q3 2025 edition of its State of Digital Advertising Report. The report reveals that digital ad demand is rebounding just as generative AI begins reshaping holiday shopping,…
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Twistellar, a Salesforce Consulting partner, to announce the general availability of its native Connector between Salesforce, the #1 AI CRM software, and Visma E-conomic, the Denmark-based accounting program. Twistellar, a Salesforce…
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In a major shakeup of the B2B sales and marketing world, Streaml has unveiled an AI-powered SDR platform designed to manage sourcing, outreach, follow-up, and meeting scheduling in a single intelligent system. Streaml is setting a new…
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Recruitment leader expands engagement across EMEA after strong results from local language program Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, announced the success of its partnership with Indeed Italy,…
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Lead Scrape Launches Cutting-Edge Software to Transform B2B Lead Generation Lead Scrape, a renowned tool for discovering B2B companies across various industries, has announced the release of its latest version, V4. This groundbreaking…
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Recognized for deep expertise in delivering advanced B2B eCommerce solutions on the BigCommerce platform TakeFortyTwo, a leading eCommerce agency with nearly two decades of experience, announced its official designation as a BigCommerce…
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Pasley Commercial Interiors, a woman-owned leader in B2B interior design, has introduced a new podcast designed to help business owners harness the power of their physical spaces for greater impact and growth. Hosted by Randi Lynn Johnson,…
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Lumen Technologies is leveraging Adobe GenStudio solutions to optimize their content supply chain, scaling personalized B2B marketing and boosting customer engagement Lumen reduced the time to launch B2B marketing…
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Data-driven fields like finance, SaaS, and manufacturing often struggle to establish genuine emotional connections. Yet, buyers in these segments crave authenticity and warmth just as much as those in consumer-facing markets. By…
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2025 State of Pipeline Growth Report Reveals Nearly 70% of Marketers Seek Actionable Support Over More Tech Pipeline360 released its "2025 State of B2B Pipeline Growth" survey, uncovering the biggest challenges facing B2B marketers and…
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Performance marketing has become a popular tactic for businesses seeking measurable, outcome-driven results. Nevertheless, despite achieving success, there are still various misunderstandings that obscure the true functioning of the system.…
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Lower funnel, performance marketing tactics are compelling because they are measurable. It is much easier for a business unit leader to set a goal for marketing qualified leads (MQLs) than it is to set one for brand affinity. Channels like…
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