B2B businesses

Alibaba.com’s second survey of B2B companies find an accelerating pivot to digital With U.S. manufacturers digitizing at twice the rate of other businesses, Alibaba.com unveils Digitization Sprint for U.S. SMB Manufacturers Alibaba.com, the B2B business unit of Alibaba Group, announced the results of its Alibaba.com U.S. B2B Small and Medium Business (SMB) Survey and launched a new Digitization Sprint for U.S. SMB manufacturers – a traditionally analog segment of SMBs that has been digitizing at twice the rate of other…

Slatwall Commerce launches B2B eCommerce Kickstarter to roll out digital storefronts powered by an enterprise platform in as little as 2 months. Slatwall Commerce unveiled today the B2B eCommerce Kickstarter Launch Kit, an all-inclusive eCommerce solution designed to solve the dilemma many businesses are facing as a result of the Covid-19 pandemic and changing B2B purchasing trends. "The pandemic has transformed the B2B marketplace," said David Crouch, CEO of Slatwall Commerce. "Traditional B2B sales channels are being…

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…

Keen’s New “Non-Sales Response” Solution Optimizes Planning and Measurement Using Traditional Marketing Metrics Keen Decision Systems launched a new product as part of its award-winning, predictive marketing analytics platform known as “Non-Sales Response.” The solution enables marketers to optimize their plans and budgets against traditional metrics as awareness, impressions, web visits and brand health. #Marketer: Do you measure awareness, brand health or similar non-revenue metrics? Learn how Keen's new NSR product…

New Research Shows Continued Increase in ABN Adoption, Identifies New Challenges in Scaling Programs, and Shows Trend Toward Technology Consolidation Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in…