B2B Customer Engagement

For today’s marketers, personalization is simultaneously the gold standard and a white whale: there’s a general consensus that it’s worth striving for, because of the enhanced customer engagement and conversion rates that it drives, but…
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The move toward digital engagement has been years in the making across every industry. When COVID-19 struck, companies had no other choice but to make a dramatic shift toward using digital channels as the primary way to engage with…
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Series E investment accelerates Iterable’s cross-channel, AI-powered solutions that engage over 3 billion consumers globally for the world’s leading brands Iterable, a cross-channel platform that powers unified and memorable customer…
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First-to-Market Solution Offers Best-in-Class, Enterprise-Grade Capabilities and Holistic Data Intelligence Across Channels and Publishers Kenshoo, a global leader in marketing technology, today announces a significant expansion of its…
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Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from IBM, H2O.ai, Capacity, Folloze, and PhotoShelter. IHL Group Names IBM Order Management as a Leader…
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Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, the leading B2B Customer Engagement Platform,…
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