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B2B customer experience

Data Remains Critical Barrier to B2B Customer Experience According to Annual Dun & Bradstreet Report

One in three marketers cites activating data as biggest hurdle Dun & Bradstreet released its fifth annual Data-Driven Marketing and Advertising Outlook, which shows a strong focus on customer experience (CX) and personalized marketing approaches, as B2B businesses try to keep pace with B2C practices. The study confirms that, though B2B Marketers overwhelmingly think they should be as focused on the customer experience as their B2C counterparts (88%), a quarter of respondents feel they are still lagging behind their…

Hero Digital and Bulldog Solutions Join Forces to Reimagine B2B Customer Experiences

Hero Digital Acquires Forrester-Recognized B2B Agency Bulldog Solutions B2B customer experience is being reinvented. Hero Digital, a leading independent customer experience company helping B2C and B2B companies reimagine how they create new business value, is joining forces with B2B marketing leader Bulldog Solutions. Bulldog Solutions, known for “unconventional” B2B marketing, will be combined with Hero and become the company’s B2B powerhouse in Austin, home to other high growth tech and creative firms like Apple, Amazon,…