Browsing Tag

B2B Customer Journeys

ABM is Bridging the Gap Between Marketing and Sales in the Public Sector

The goal of any marketing plan is to generate qualified leads that convert to sales. Therefore, by definition, every marketer’s biggest customer is their salesperson. However, despite both departments working to generate revenue, marketing and sales teams often operate as separate entities with both parties pursuing different leads in conflicting manners. More than half of marketers and salespeople reported a divide between their teams in Walker Sands’ State of Martech 2019 report. This misalignment creates a rift that…

Two’s a Party – Why Collaboration Can Help You to Avoid Privacy Pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies are leading the way with assurances of greater privacy for customers, in the form of increased powers to personalize and even opt-out of data collection. In short, privacy regulation is here to stay. On the face of it, this may appear to be a challenge for marketers. Delve a…

Pegasystems and Idio Join Forces for AI-Driven B2B Content Intelligence

The Latest Pegasystem Partnership Brings Together Unified Customer Engagement and Content Intelligence; Clients to Close More Deals with More Effective and Relevant B2B Content Intelligence Pegasystems, a leader in Customer Engagement Software, and Idio, a demand orchestration platform for B2B Marketing, announced a strategic partnership that will enable B2B organizations to present the most relevant content that accelerates customer buying journeys. By combining the power of Pega’s AI-driven real-time customer…