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TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot

Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is undergoing a dramatic change today, which is truly shaping the role that Account-Based Marketing (ABM) plays for both teams. Customers are more empowered than ever, and they expect the companies they engage with to be connected and transparent across every part of their business. In fact, 74% of business buyers say it’s very important for salespeople to be aware of marketing campaigns and offers in order…