B2B Marketer

Today, B2B marketing hinges on two factors—precision and personalization. Every B2B marketer has understood that all customers are different, and they all demand personalized services. It is indeed a challenge to remember each and every…
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1 in 2 B2B Marketers Can't Reach Their Goals Pipeline360, Integrate's media business, revealed new survey results from the "H2 2024 State of B2B Pipeline Growth" report. The survey found that about 50% of B2B marketers can't reach their…
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The modern B2B marketing landscape continues to face challenges that impact the effectiveness and efficiency of marketing teams, creating further barriers to success. To make matters worse, the average marketing budget in 2024 has fallen by…
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As a digital marketer, B2B marketer, or business owner you may need to choose many marketing strategies to promote your business because, in the end, all you want is a profitable full funnel. When you evaluate your options for marketing…
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From Brevo's new commerce suite to Brightcove's new intuitive video editing tool: catch the latest in martech from this weekly highlight: __________ Marketing Quote-of-the-Week! In my journey as a B2B marketer, I’ve always…
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Kristi Melani, CMO and GTM Strategy at Telesign chats more about why demand creation needs to be a top priority on every marketer's list while discussing the current state of B2B marketing in this Q&A with MarTechSeries:…
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Celia Fleischaker, Chief Marketing Officer at isolved talks about the state of modern B2B marketing amid changing market dynamics in this MarTech chat: _________ Celia, take us through your marketing journey and tell us about the high…
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The last year has been a challenging year for many B2B marketers. Despite these challenges, most of the doom-and-gloom predictions from the beginning of the year didn’t come to fruition for most. That said, there are still some B2B…
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To drive a solid online marketing strategy, social media has to figure in the plan of action, in some way or other. The depth of the social media plan (and priority channels) usually depends on what industry a marketer’s product/brand…
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The current economic climate, marked by uncertainty and inflation, has encouraged nearly half of CMOs to spend less on marketing in 2023, leaving 75% of advertising budgets under heavy scrutiny. As a result, marketers are under immense…
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From discussing the benefits of self-serve platforms to the impact of AI across email, customer data and ad targeting, catch more on what's trending across martech in this weekly highlight: __________ MarTech Quote-of-the-Week! As…
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B2B marketing is fulfilling, challenging, and ever changing particularly in dynamic industries like technology, finance, and healthcare. The field attracts people who are analytical, with strong problem-solving abilities and a great deal of…
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Catch the latest trends and news updates surrounding the global martech industry, from Full Circle's latest Bombora integration to NICE's first ChatGPT-Enabled CXone: _______ MarTech Quote-of-the-Week! Marketing and technology were…
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Data collection is crucial for digital businesses. And gradually, its importance is growing. We started with second and third-party data. Today, we have first-party data, which is deemed to be the most accurate. First-party data will be…
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In a B2B marketing mix, companies promote or market their products to other companies. For example, companies need raw materials to produce goods for consumers. So one business provides it to another. B2B marketing differs from B2C in…
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Intent, advertising, and other forms of ABM engagement comprise nearly 90% of priorities for B2B marketers Account-based marketing platform RollWorks, a division of NextRoll, announced the results of a six-month survey designed to gauge…
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The impending demise of third-party cookies on major browsers has some marketers rethinking the notion of marketing attribution itself. That’s a category error since attribution doesn’t depend on third-party cookies. Marketing attribution…
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MarketingProfs is the go-to resource for B2B Marketing Education for 700k+ Marketers at all stages of their marketing careers. MarketingProfs helps organizations provide continuing education to their teams through best-in-class online…
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MeritDirect, the leading provider of B2B data and performance marketing solutions, today announced that the company is rebranding to MeritB2B. The new name provides the company with the platform for their specialized analytics, advanced…
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Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of…
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