Browsing Tag

B2B Marketing Platform

Majority of Marketers Say Account-Based Marketing Is a Crucial Priority, Yet Many Still Struggle

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced the results of the second annual “State of ABM” survey, created to understand where companies are on their Account-based Marketing (ABM) journey. Folloze partnered with Campaign Stars, Terminus and Canam Research to survey close to 300…

xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include: Leverage AI to develop campaignsDevelop highly engaging campaigns that blend your marketing collateral with reputable third-party content to establish thought…

Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform

Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle Terminus the Customer rated account-based marketing platform, announced  its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with the most complete account…