80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive…
New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First
A global study released by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a human-centered approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth.
“Today’s B2B leaders are struggling with how to effectively integrate human interactions with digital experiences that enhance customer…