Browsing Tag

B2B Personalization

How do you Enhance your Audience Segmentation Strategies to Drive Better B2B Marketing ROI?

Paroma Sen Aug 31, 2021 0

A deeper understanding of your target audience allows you to properly customize your marketing and sales messaging to convey what matters at the right time to your future customers. Audience segmentation allows marketers and sales teams…
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Staff Writers

What Does it Take to Build a Strong Experience-Driven Customer Journey?

Paroma Sen Jul 6, 2021 1

What path should marketers take to build better experience-driven digital journeys? Here are a few best practices that can help take you through the fast lane to better customer engagement. Some of the world’s fastest growing start-ups,…
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Interviews

TechBytes with David Brutman, Co-Founder and Chief Product Officer at Folloze

Sudipto Ghosh Jul 24, 2019 0

Tell us about your role and the team/technology you handle at Folloze. I am the Chief Product Officer and Co-Founder at Folloze. Folloze provides a powerful next-generation Customer Engagement platform that combines content, AI-powered…
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