Browsing Tag

B2B sales and marketing

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

Videolicious Awarded US Patent for Technology Core to Its Proprietary Video Automation Platform

Patent Protects Methods and Systems for Understanding How Video Content is Consumed—Down to the Word and Image Level—Then Visualizes Insights and Recommendations for Precision Video Optimization Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announced the issuance of a patent by the US Patent Office. The new patent protects the deep video content analytics integral to the company’s video automation technology. This is Videolicious’s second patent; it’s first, granted in…

Metadata and Conversica Partner to Automate AI-driven Lead Gen

The Partnership Will Automate the Marketing and Sales Development Process for B2B Companies Metadata Inc, the pioneering AI-operated demand generation platform for B2B companies, announced it has partnered with Conversica, the leader in conversational AI for business. Together, the two companies automate the marketing and sales development process for B2B companies, from generating qualified leads to following up with them at a faster rate and with higher quality than can be achieved manually. Also Read: Is A/B Testing…

DealSignal Unveils Platform Enhancements and New GDPR Risk Assessment Module

Marketers Can Now Quickly Assess Their GDPR Risk and Establish Account Controls for Data Compliance in DealSignal’s On-demand Contact Data Platform Recently at the SiriusDecisions 2018 Summit, DealSignal Inc., the leading On-demand Contact Data Platform for B2B Marketing and Sales, unveiled a new product module to help marketers quickly assess their risk ahead of the May 25th General Data Protection Regulation (GDPR) compliance deadline. “B2B marketers are faced with many challenges today: identify and engage their total…