B2B

New platform is first to integrate intent data with firmographics, technology matches, interests, and previous engagement to empower users with invaluable insight in a cookie-less world Cyance, a leading B2B intent data platform for growth…
Read More...

Ideally, each of the elements under the gambit of marketing including content marketing should be tied up with your long-term company goals. Which means, instead of hopping from one blog to another, it helps to think of ways to align your…
Read More...

PGA TOUR, PGA TOUR Champions and Korn Ferry Tour players to use DemandScience-branded yardage books, reflecting company’s commitment to put the right information and insights into decision-makers’ hands…
Read More...

B2B Intent leader mentioned in 39 total reports with high marks in Buyer Intent Data Tools, Sales Intelligence, and Marketing Account Intelligence Bombora, the leading provider of B2B Intent data solutions, today announced that it has been…
Read More...

New subscription service promises to improve on traditional analyst firm observations, inferences and commentary with better science-based research, proven tools, and advisor doers. The traditional B2B analyst model is based on supplied…
Read More...

Stephanie Fried, Chief Marketing Officer at Fandom talks about the evolution in marketing and customer trends and how the industry is shifting gradually in this Q&A: _________ Welcome to this MarTech Series chat Stephanie, tell us…
Read More...

Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
Read More...

One of the most common challenges that B2B marketers face is the spread of too much customer data across martech platforms. This is due to far too many marketing channels in use combined with the growing need for better processes and easier…
Read More...

Inbound marketing uses several tactics such as blogs, social media posts, Search Engine Optimization (SEO), etc, to drive the campaigns. The benefit of having prospects discover your business before they are ready to become customers helps…
Read More...

Sara Luckow, Sr. Director, Strategic Marketing & Research at Channel Factory shares a few tips on ad and adtech best practices in this quick catch-up: ________ Welcome to this MarTech Series chat Sara, tell us more about yourself…
Read More...

B2B E-commerce startup GrowSari has completed a raise of USD 77.5M as part of its Series C funding, bringing the total funding to around USD 110M! MANILA, PHILIPPINES B2B E-commerce startup GrowSari has completed a raise of USD 77.5M as…
Read More...

Enterprise B2B ecommerce platform, Znode, is sponsoring B2B Online 2022 and will present in the “Technology Enabled Growth to Expand Your Business” track on day one of the conference. B2B Online is the world’s leading ecommerce and…
Read More...

Paul Walker joins Redslim as the company sharpens its focus on the CPG industry and syndicated data. Redslim delivers end-to-end solutions that centralize access to syndicated data: From data ingestion and harmonization to the development…
Read More...

Demandbase, the Smarter GTM™ company for B2B brands, announces it has been recognized as a leader in 39 G2 Spring 2022 categories, including 28 G2 Grids. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have…
Read More...

Bridgeline Digital, Inc. , a cloud-based marketing technology software provider, announced that their Hawksearch product has been chosen by a landscaping supplier to power their eCommerce site. Bridgeline is quickly becoming a leading…
Read More...

Hundreds of B2B marketers in technology and SaaS are attending FINITE Fest 2022: the one-day, virtual conference addressing the biggest challenges in B2B tech and SaaS marketing at the moment. Marketing Technology News: New Domo Study…
Read More...

Files.com, the leading Cloud-Native SaaS platform for File Integration and Automation, announced today the acquisition of ExaVault, a major cloud file transfer vendor for SMB and mid-market businesses. The acquisition will generate the…
Read More...

commercetools attending Shoptalk to showcase the limitless possibilities its commerce solutions enable, joined by customers L.L.Bean, Zenni Optical, Kaiser Permanente, and Mars commercetools, the leader in digital commerce and creator of…
Read More...

Adam Greco, Product Evangelist at Amplitude, shares a few thoughts on how he views changes in everyday marketing impact B2B teams in this quick chat: _____________ Welcome to this MarTech Series chat Adam, tell us about Amplitude…
Read More...

Idera Bolsters API Portfolio through Addition of Digital SaaS Brand and API-Provider SaaS Industries GmbH Idera, Inc. ("Idera"), parent company of global B2B software productivity brands, announced the acquisition of SaaS Industries GmbH…
Read More...