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Backlinks and Content Quality Correlate With Higher Google Rankings, New Study by Backlinko Finds

The #1 result in Google has 3.8x more backlinks than positions #2-10, according to analysis of 11.8 million Google search results Authoritative domains that publish thorough content tend to rank higher in Google's organic search results, according to a new industry study by Backlinko. The analysis, which used data provided by SEO software company Ahrefs, also found no correlation between site loading speed and rankings. Marketing Technology News: Tata Consultancy Services Teams With Creatio to Support Organizations…

The #1 Result in Google Gets 31.7% of Clicks, New Study by Backlinko and ClickFlow Finds

The #1 result in Google's search results receives 31.7% of all clicks, according to a new industry study by ClickFlow and Backlinko. The study, which analyzed over 5 million Google search results, also found that only .78% of Google users go to the second page of the results. Marketing Technology News: Recurrent Dynamics Disrupts the AI Ecosystem with Breakthrough Training Approach The primary goal of this study was to help search engine optimization (SEO) professionals better…

Only 1 of 8 Outreach Emails Receive a Reply, New Study by Pitchbox and Backlinko Finds

The Vast Majority of Email Outreach Messages Are Ignored, According to Analysis of 12 Million Outreach Emails Only 8.5 percent of all outreach emails receive a reply, according to a new industry study from Pitchbox and Backlinko. The research also discovered that personalizing messages significantly improves the response rate. Specifically, personalized subject lines were correlated with a 30 percent higher response rate, compared to generic subject lines. The dataset used a subset of email messages sent via the…

Internet Users More Likely to Share Long-Form Content, New Study by BuzzSumo and Backlinko Finds

Posts Longer Than 1,000 Words Significantly Outperform Shorter Articles, According to Analysis of 900 Million Blog Posts Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an average of 77.2% more referring domain links…