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Barometric

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

Claritas Advances Media Analytics with Barometric’s Acquisition

Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and Performance Measurement Capabilities Strengthening Its Technological Inventory Targetted advertising is one of the best ways to win and retain customers. In order to initiate targeted advertising campaigns, brands need hands-on access to a large chunk of clean data. Brand values shrink for customers if they are at the end of being exposed to unrelated advertising. Subsequently, this also…

DirectMail2.0 Announces Partnership with Barometric to Provide ROI-Tracking for Direct Mail

This Partnership Will Add a Roi Attribution Feature for Direct Mail Campaigns  DirectMail2.0, a white-label software company that seamlessly integrates digital services with traditional direct mail, announced a partnership with Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions. This partnership will add a return on investment (ROI) attribution feature for direct mail campaigns that run through the DirectMail2.0 platform. This new attribution feature will allow direct mail…

Barometric Division Of AdTheorent Spun-Out As Separate Business

Reorganization of Barometric to Foster Faster Growth & Heightened Product Focus Barometric, the MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, announced parent company AdTheorent, reorganization of the Barometric division as a separate company. As an independent entity, Barometric is positioned to invest further in its growth and evolution as the dominant player in the ad tracking and measurement space via its revolutionary product offerings. Also Read: …

Barometric Unveils Capability to Track and Measure Direct Mail With Unprecedented Level of Accuracy

Combined Benefits of Digital and Direct Mail Tracking Via Proprietary Device Graph Mapped to USPS Postal Addresses Opens New Visibility to Create Better Engagement Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, recently announced its new solution for holistically tracking and measuring the effectiveness of direct mail in driving both online and offline conversions. By using its propriety Device Graph, Barometric is now able to bridge direct mail and digital marketing…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

TechBytes with Chris Cagle, EVP, Technology, Barometric

Chris Cagle EVP, Technology, Barometric In 2018, modern marketers have a keen eye for Unified Measurement across their cross-channel marketing campaigns. In a cross-device, cross-channel marketing ecosystem, multi-touch attribution models may not solve all the complexities involved in measurement. This is where Unified Measurement comes into play. A leading media measurement and attribution solution provider, Barometric, goes beyond the existing standards of unified measurements, providing a simple-to-implement…