Basis Technologies Archives

All Marketing Leaders Say Their Employees Have Embraced AI for Their Marketing and Advertising Work; 25% Have Used it to Replace Humans

Marketing Automation Globe Newswire - September 4, 2025

Basis Technologies Appoints Mark McEachran to Vice President of Product – DSP

Marketing Automation Globe Newswire - June 23, 2025

Basis Technologies Adds New Capabilities for Omnichannel Reporting, Data Visualization, Paid Search Activation, and Task Management on its Advertising Automation Platform

Insights Globe Newswire - June 10, 2025

AI Becomes Standard in Agency Workflows, with Near Full Industry Adoption

AI/ML Globe Newswire - April 17, 2025

Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising

Content Globe Newswire - March 6, 2025

Basis Technologies Releases Unified Media Automation Platform for Brands

Insights Globe Newswire - February 13, 2025

Nearly All Marketers Use Generative AI Every Month; 70% Use It Weekly

AI/ML Globe Newswire - September 19, 2024

Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement

Native & Programmatic Advertising Globe Newswire - August 21, 2024

Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform

AI/ML Globe Newswire - June 26, 2024

Basis Technologies Becomes the First Media Automation Platform to Integrate Pinterest Campaign Reporting

Native & Programmatic Advertising Globe Newswire - May 7, 2024

CivicScience and Basis Technologies Power Political Ad Targeting and Measurement in First-to-Market Partnership

Native & Programmatic Advertising PRNewswire - April 8, 2024

Basis Technologies Integrates Reddit Campaign Reporting into Media Automation Platform

Native & Programmatic Advertising MTS Staff Writer - March 14, 2024

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