Browsing Tag

Bayer

Consumers Call Berocca to the Door in an ‘Actionable Audio Ad’ First

Berocca actionable audio ad campaign delivered through industry collaboration between A Million Ads, MediaCom, MullenLowe London & SSP3 and Say It Now Berocca, from Bayer Consumer Health, has become the first FMCG brand globally to adopt innovative ‘actionable audio ads’ with Berocca Boost, its energy vitamin and mineral effervescent tablets with added caffeine*. Consumers listening to Global radio stations via their Amazon Alexa smart speaker can interact directly with the ad to buy the vitamin supplement using a…

MullenLowe Group Selected as Aor for Select Bayer Global Consumer Health Brands

The MullenLowe Group announces the selection by the Consumer Health division of Bayer, the global maker and distributor of over 170 leading consumer brands, as a new global agency partner. The appointment follows a competitive agency review in efforts to consolidate and modernise global marketing. MullenLowe Group will be responsible for brand and digital strategy, and creative development for the global power brands Bepanthen, Berocca, Canesten, Elevit, Iberogast, Redoxon, Rennie and Supradyn, and integrated campaigns,…