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Bayer

MullenLowe Group Selected as Aor for Select Bayer Global Consumer Health Brands

The MullenLowe Group announces the selection by the Consumer Health division of Bayer, the global maker and distributor of over 170 leading consumer brands, as a new global agency partner. The appointment follows a competitive agency review in efforts to consolidate and modernise global marketing. MullenLowe Group will be responsible for brand and digital strategy, and creative development for the global power brands Bepanthen, Berocca, Canesten, Elevit, Iberogast, Redoxon, Rennie and Supradyn, and integrated campaigns,…