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BBB National Programs

BBB National Programs’ National Advertising Division Launches NAD Complex Track, a Custom Challenge Process for Complex Advertising…

The National Advertising Division (NAD) of BBB National Programs launched its NAD Complex Track advertising challenge process, a new customized option to support complex cases with greater transparency and more predictable scheduling. This launch comes just four months after the new expedited NAD Fast-Track SWIFT process launched in early April 2020. Marketing Technology News: Splash Collaborates with Adobe to Deliver a Comprehensive Event Marketing Platform Complex challenges to truth and transparency issues that…

Dona Fraser Named Senior VP, Privacy Initiatives, BBB National Programs; Josh Harris Joins Her Team as Director, Global Privacy Initiatives

BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D. Reicin, president and CEO, BBB National Programs. Marketing Technology News: Comscore Introduces Comscore Consumer Intelligence for Local Markets Ms. Fraser, who joined BBB National Programs' predecessor organization in August…

WiFi Dreaming: App Publishers Amend Privacy Practices

The Digital Advertising Accountability Program released the results of two reviews of popular mobile apps that allowed ad tech companies to collect device and behavioral data from their users without first meeting industry privacy standards. Both companies, WiFi Map LLC and Ipnos Software Inc., eagerly adopted the Accountability Program's recommendations and came into compliance with the Digital Advertising Alliance's Self-Regulatory Principles. The BBB National Programs' Accountability Program examines popular mobile…