BBB National Programs’ National Advertising Division Launches NAD Complex Track, a Custom Challenge Process for Complex Advertising Claims
The National Advertising Division (NAD) of BBB National Programs launched its NAD Complex Track advertising challenge process, a new customized option to support complex cases with greater transparency and more predictable scheduling. This launch comes just four months after the new expedited NAD Fast-Track SWIFT process launched in early April 2020.
Marketing Technology News: Splash Collaborates with Adobe to Deliver a Comprehensive Event Marketing Platform
Complex challenges to truth and transparency issues that arising in advertising often require more time and resources to resolve. These cases may involve:
- Multiple expert reports explaining or rebutting evidence;
- Evidence that includes consumer perception surveys, scientific studies, or other technical studies that require additional time to analyze; or
- Challenges to numerous claims made for a variety of products.
Marketing Technology News: Listrak Announces Inaugural Revenue Gap Index to Support Retailers
This new resource for businesses participating in the advertising industry’s system of self-regulation addresses the need for predictability in the length of time a complex case takes from start to finish. NAD Complex Track will reveal greater insight into NAD’s approach and perspective on evidence and arguments presented in a case before the record is closed. This new approach also provides businesses and attorneys who represent them with a streamlined, more efficient approach to reaching a reasonable and fair conclusion.
“Adding the NAD Complex Track process as a new case-choice option for companies reflects our dedication to streamlining the self-regulatory process,” said Laura Brett, Vice President, BBB National Programs’ National Advertising Division and leader of the company’s New York office. “Corporations respect and participate in advertising self-regulation because they understand that the U.S. economy is built on a fair and transparent product marketplace. A key part of our role as the investigative unit of that system is to continue to evolve our processes and remain responsive to the shifting needs of the advertising industry.”
Marketing Technology News: Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report