AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption.
“We’re a small organization and can’t afford to commit a $5,000 or higher budget to each platform we advertise on, so I’m glad AudioGO gives me a way to add internet radio into our advertising mix at a budget that makes sense for us.”
Digital audio listening has been on the rise over the past few months, with a 44% increase in listening at home, according to Edison Research. Podcast listening has also risen 26%, and smart speaker adoption is up 40%. As digital audio consumption is increasing, advertising on AudioGO is increasing as well, with the number of advertisers on the platform climbing 70% in the past four months.
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The platform has been in public beta for more than a year, enabling businesses of any size to create and run audio campaigns on the leading streaming music, news, and podcast platforms. AudioGO’s new features include zip-code level targeting, enhanced reporting, advertising on Spanish language content, simplified campaign duplication across multiple geographies, and increased flexibility with payment options.
“We’re living in a unique time in which people are consuming audio more than ever before,” said Alexis van de Wyer, CEO of AdsWizz. “At the same time, businesses of all sizes are rethinking cost-effective ways to reach growing audiences. AudioGO provides affordable, self-serve access to large publishers for the first time, empowering businesses to reach their audiences through the rich medium of audio.”
AudioGO was designed to make it easy for businesses to promote themselves on the streaming services their customers love. The user-friendly interface allows advertisers to get started with a low minimum spend, and target by age, gender, and music or talk genres, and location, down to local zip codes. For first-time advertisers, the service provides a professionally produced audio ad in under 24 hours for only $10. A simple dashboard provides up-to-the-minute information on both unique listeners and total ad impressions, as well as click-through and listen-through rates. More detailed reporting with daily trends and breakdown by content type is also available.
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“We love the format and it’s really easy to use. We can literally watch our audio ads driving traffic to our website almost in real-time,” said Ken Marks, Owner of The Village Handyman, a home repair and renovation service.
“I love that I can manage my own campaigns and maximize my small budget with AudioGO,” said Traci Pitman, Design & Creative Services Coordinator at Texarkana College. “We’re a small organization and can’t afford to commit a $5,000 or higher budget to each platform we advertise on, so I’m glad AudioGO gives me a way to add internet radio into our advertising mix at a budget that makes sense for us.”
In a continued effort to support the small business market, AudioGO and Pandora are part of Stand for Small, a dedicated hub of meaningful resources, exclusive products, and significant discounts, to help small businesses get back to work. AudioGO is offering new users $125 off their first campaign to help them get back on their feet.
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