Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Aug 21, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Splash (Event marketing), Contentful (Content Management), Nuvi (Customer Experience), Terminus (Account-based marketing), and Leadspace (Customer data platform).

Splash Collaborates with Adobe to Deliver a Comprehensive Event Marketing Platform

Splash, the world’s fastest-growing event marketing platform, is strengthening its collaboration with Adobe by becoming an Adobe Exchange Accelerate partner.

Contentful Announces New North American Hub in Denver, Colorado to Serve Growing Demand for Digital-First Technology

Contentful announced it will expand its North American presence with a new office hub in Denver, Colorado. The SaaS company currently has hubs in San Francisco and Berlin, and approximately 400 employees. It plans to hire 50-100 people in Denver over the next year, with further expansion in the future.

Nuvi Adds Emotion Analytics to Industry-Leading AI-Language Engine for Powerful Customer Experience Insights

Nuvi, the leading enterprise Social Customer Experience (CX) platform, announces the release of emotion analytics (EA) software, a new addition to their proprietary language engine.

Former Salesforce Marketing Cloud Executive Ed Frederici Joins Terminus as CTO

Terminus, the leading account-based marketing platform, announced former Salesforce Marketing Cloud executive Ed Frederici has joined as chief technology officer to drive continued innovation as Terminus builds the only all-in-one full-funnel ABM platform.

Leadspace Expands Capabilities of its Leading B2B CDP with Summer ‘20 Product Release

Leadspace, the leading B2B customer data platform provider, announced details of its Summer 2020 product release. As companies focus on their data strategy for account mastering and ABM programs, Leadspace has worked to provide increased enterprise-scale and flexibility across its platform. Highlights include the addition of Equifax commercial data, the creation of direct connectors to advertising platforms, and expanded intent data capabilities.

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