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Event marketing

How to Market Your Tech Business in 2020

Running a tech company can be an interesting and rewarding venture. However, starting up and making a name out there may not be as easy as many would want to believe. This is especially so considering how fast the technological world keeps changing by the day. The business needs one to remain dynamic enough to adapt to these changes in order to stay afloat. Apart from coming up with products and services that meet the needs of your target audience, you will need a vibrant Marketing strategy that will sell your brand out…

How to Optimize Event Strategy for ABM

Adopting a dedicated account-based Event Marketing strategy offers a number of benefits for marketers. The event itself will target potential long-term customers, the Event Marketing efforts will focus on accounts that matter and marketers will be able to produce an event with confidence it will lead to a positive ROI. Of course, to realize all these benefits, there must be an organization-wide stakeholder buy-in on the Account-Based Marketing (ABM) event approach. What is ABM? The ABM concept has been around since the…

RainFocus Delivers the Event Industry’s Most Advanced Machine Learning Tool

RainFocus, the leading Event Marketing Platform, announced the release of its newest machine learning tool, the Recommendations Bot. Large events pose a number of challenges for event directors. With over 2,500 sessions, recommendations become the key to improving the attendee journey and maximizing engagement. The Recommendations Bot is designed to address those challenges by providing a more personalized attendee experience — a truly game-changing feature for the industry. The RainFocus…

Prediction Series 2019: Interview with Eric Diamond, CEO, Envyte

What do you believe is coming in the Email/Event Marketing space in 2019? With a lot of uncertainty in the market, companies are going to look at their cost to acquire more business and move to products that provide maximum marketing value (all-in-one solutions) and the best pricing for those solutions. Events will be a bigger piece of companies' overall marketing effort (b2b webinars) and Email Marketing will continue to be the highest converting marketing outlet. Services will need to start offering more…

Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses

New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One of the world’s oldest marketing channels—events—was erroneously labeled as unquantifiable and unpredictable, until now. A new report released by Splash, the world’s first end-to-end event marketing software, in conjunction with Harvard Business Review Analytic Services (HBR-AS), confirms a new era for event marketers; one where high-performing companies are investing more in event…

Smile: You’re on Candid Camera! Facial Recognition Comes of Age

AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has arrived on the scene and is dramatically changing how we conduct our personal and professional lives. Singapore's Changi airport is testing a facial recognition system to expedite travelers. The facility is expanding existing uses of the smart ID system and looking into ways to replace passport checks. Naturally, there are doubters.…

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives We’ve heard and read a number of theories about email marketing over the years. Since mobile has emerged to be the space where customers live, mobile marketing is also an imperative for CMOs. Now, it’s time for both to come together – Mobile Email Marketing. Here’s why: In 2018, 22-77% of email opens will be through mobile (eMailMonday) Device-based email opens – desktop 17%, webmail 36%,…

Bizzabo Launches Next-Gen Event App to Maximize Marketing ROI

Enterprise Organizations Can Now Leverage the New Bizzabo Event App Offering Fully Customized Branding and Tailored In-App Features Recommended Read: Top 150 B2B Technology Companies You Should Follow Bizzabo, a leading events cloud, launched the next generation of its mobile events app for Android and iPhone devices. The new app offers highly customizable branding capabilities and in-app feature selection for marketers to make their events truly unique and impactful for their participants. Recommended Read: …

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…