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National Advertising Division

BBB National Programs’ National Advertising Division Launches NAD Complex Track, a Custom Challenge Process for Complex Advertising…

The National Advertising Division (NAD) of BBB National Programs launched its NAD Complex Track advertising challenge process, a new customized option to support complex cases with greater transparency and more predictable scheduling. This launch comes just four months after the new expedited NAD Fast-Track SWIFT process launched in early April 2020. Marketing Technology News: Splash Collaborates with Adobe to Deliver a Comprehensive Event Marketing Platform Complex challenges to truth and transparency issues that…

Dona Fraser Named Senior VP, Privacy Initiatives, BBB National Programs; Josh Harris Joins Her Team as Director, Global Privacy Initiatives

BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D. Reicin, president and CEO, BBB National Programs. Marketing Technology News: Comscore Introduces Comscore Consumer Intelligence for Local Markets Ms. Fraser, who joined BBB National Programs' predecessor organization in August…