Browsing Tag

behavioral tracking

Five Common Personalization Mistakes Marketers Make

The concept of Personalization is now firmly ingrained in every marketer’s vernacular. From the simple ‘salutation,’ right through to more complex behavioral tracking for subsequent ‘predictive offers’. But despite great inroads in Data and Technology capabilities that can drive relevant and personalized experiences, many brands are still falling short of reaching their true potential to connect with their customers. In this article, we take a look at five common Personalization mistakes brands make, and how we can…

Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and marketing executives feel that 2018 would be the most challenging year to deal with. However, the path to success would witness unprecedented developments in content marketing, employee advocacy and the growing inclination towards AI/ML technologies. We would see many significant…