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Ben Tatta

Discovery, Inc. and 605 Partner to Expand TV Attribution Capabilities

The Companies Are Leveraging 605’s Combined Dataset (The Nation’s Largest) to Measure TV’s Impact on Both Branding and Sales Discovery, Inc. announced that it is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale for the very first time. The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households, the largest ever utilized for a TV attribution study. Both 605 and Discovery believe that…

605 Partners with Research Measurement Technologies to Measure Contextual Impact of TV

605, an independent data analytics company that measures the impact of TV advertising on consumer behavior, announced a strategic relationship with Research Measurement Technologies (RMT), a provider of audience engagement and targeting solutions designed to measure the contextual impact of TV advertising, optimize audience targeting and improve advertising ROI. “At 605, we measure the impact of TV advertising on consumer behavior. Based on the TV attribution studies we’ve conducted over the last three years, it’s very…