Browsing Tag

Bid Management

Amazon Advertising Bid Management Strategy

Gen3 Marketing’s management team is excited to introduce an expansion to its PPC management service, now featuring Amazon Advertising campaign management. The company’s recent acquisition of ThePerformanceCompany.com included the addition of Amazon Advertising professionals with the experience to help develop a best-in-class proprietary bid management tool, allowing the agency to expand its service offering to Amazon Advertising campaigns. Marketing Technology News: InMarket Acquires Assets from NinthDecimal, Creating the…

Sidecar for Amazon Helps Retailers Profit from Amazon Advertising

Available Now, This New Amazon Solution Extends Sidecar’s Multichannel Performance Marketing Support Sidecar has released a new technology solution for retailers looking to maximize what they can accomplish on the Amazon Advertising platform. The new AI-powered solution, Sidecar for Amazon, addresses the lack of transparency in reporting and introduces the ability to customize campaign structures and bidding strategies to meet retailers’ ACOS (advertising cost of sale) goals. Amazon’s rapidly growing advertising…

Preparing for Bid Management? Start with the Basics

Since the 90s, Content is King has been adopted as a fundamental digital advertising mantra with intentional strategies designed to support it. Agencies and businesses alike have worked tirelessly to create unique, relevant content as a means of driving more qualified traffic to their websites. As with anything practiced over decades, oftentimes the fundamentals become easy to overlook in lieu of focusing on what’s new or next. In digital marketing, look no further than what’s happening currently in the evolution of SEO.…