BigQuery

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

As customer adoption continues to increase, MongoDB Atlas adds availability in new Google Cloud regions including Seoul and free tier in Mumbai. MongoDB, Inc., the leading modern, general purpose database platform, announced that it has been named "2019 Google Cloud Technology Partner of the Year Award for Marketplace" by Google Cloud. MongoDB is also announcing new Google Cloud availability and support for its global cloud database, MongoDB Atlas. The fully managed service is now available in Google Cloud's new Seoul …

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

Refinitiv’s Extensive Archive of Pricing and Trading Data Is Now Available via Google Cloud. Building on its commitment to the delivery of data on the cloud, Refinitiv announces the launch of its Tick History dataset on Google Cloud Platform (GCP), enabling customers to access, query and analyze Refinitiv’s extensive archive of pricing and trading data using the machine learning capabilities of Google Cloud’s BigQuery. The Tick History dataset offers the full breadth and depth of Refinitiv’s historical tick data drawn…

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous insight into customer behavior. But extracting that information is impossible unless you know what to look for. Measurement is the first step towards improvement, but it's far from the only step. Getting the most out of Google Analytics requires setting strategic goals, connecting them to…

Launched on the Google Cloud Platform (GCP) Marketplace, Supermetrics for Bigquery Is a Plug-And-Play Solution That Connects External Marketing Platforms to Google’s Bigquery with Just a Few Clicks. with Supermetrics for BigQuery, It Is Now Possible to Set up a Marketing Data Warehouse in Minutes - No Programming Required Supermetrics for BigQuery provides the first ever no-code method of setting up a data warehouse for non-technical professionals. Marketers can now connect data sources like Facebook, Linkedin and Adobe…