Comscore Sees Notable Rise in Streaming Usage
Households using OTT up 28 percent, total OTT hours up 13 percent year-over-year
The latest research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring amid the COVID-19 pandemic.
In looking at OTT streaming behavior thus far in March 2020, Comscore…