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Perion Strengthens its Partnership with Microsoft Advertising; Launches Privado Private Search Engine, Powered by Bing

New Search Engine, owned and operated by CodeFuel, gives users maximum control of their personal information, allowing them to focus on discovering the content that matters Perion Network Ltd. announced that CodeFuel, its search technology division, has launched Privado Private Search Engine, offering new ways to protect users’ right for online privacy. Privado offers fast and rich search experience, using proprietary mechanisms to maximize user privacy and anonymity. To ensure a search query is not associated with…

HTML Tags Guide for Marketers

Wendy Gooseberry. To stay in the frontline as a digital marketer, you need to have a basic understanding of how a website is created. Since HTML tags are among the building blocks of website creation, it's highly important to learn how it is used in web development. As a marketer, you'll often be confronted by the need to make minor changes to a website. Undoubtedly, it can be hectic especially when you're presented with a huge chunk of code. Despite modern CMS, having user-friendly interfaces and knowing basic HTML will…

Bing and Botify Announce Partnership to Bring New Search Engine Optimization Features to Market

Large Websites Can Index Their Content in Real-Time, Leading to Greater Visibility and Revenue Opportunities Leading enterprise SEO platform Botify, announced a first-of-its-kind partnership with Bing to bring speed, efficiency, and accuracy to the crawling and indexing of large websites. The partnership represents an expansion to FastIndex, the first solution within the Botify Activation suite, designed to streamline and simplify manual SEO tasks. Building upon Bing's new programmatic URL submission process, the new…

State of Voice Search 2019

This article is coauthored by Matt Lang. It is early days for Voice search and the discipline is still far from defined. However, this initial era of Voice assistants has provided us a framework for how to think about voice-first search and how to help content become an answer for users. Although the process and sources may evolve, the thinking and best practices are likely to remain. With this context in mind, let’s explore how search operates via Voice assistants today: Conversationally Optimized Web Content (aka Voice…

TechBytes with Gil Sommer, VP of Product, Connatix

Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. My team is responsible for creating and prioritizing a roadmap for various product lines, including our Online Video Platform, experiential video formats and in-house revenue engine. How much has the Mobile Advertising landscape evolved in the last two years? There have been many advances in Mobile Advertising in the last two years. From a marketer’s standpoint, mobile video has become a much larger focus. Many…

TechBytes with Erin Jaeger, Director, Product Marketing, Yext

Erin Jaeger Director, Product Marketing, Yext Most business, especially SMBs struggle to control the information available about them, online. Yext's Digital Knowledge Management platform helps businesses to tackle this pressing need. We spoke to Erin Jaeger, Director, Product Marketing, Yext to understand how their platform enables businesses to generate better ROMI.Tell us about your role at Yext and the team and technology you handle. As the Director of Product Marketing, I run the product marketing team at Yext.…

Optmyzr Launches Bing Shopping Ads Campaign Management Integration

Pay-Per-Click Pros Can Now Manage Google and Bing Shopping Ads Programs from the Same Optmyzr Interface, Streamlining Campaign Management from Inception to Reporting In the battle for search engine supremacy, Google still is the reigning champ in search volume, ad revenue and overall market share. Over the last few years, however, Bing has mounted a steady offensive to secure an increasing slice of the overall search pie. For pay-per-click (PPC) professionals, Bing's growth has presented opportunity to diversify their…

Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)

Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands -- DoubleClick and Google Analytics -- into what it now calls the Google Marketing Platform (GMP). The move is a sign of how dramatically digital marketing has changed over the last few years. Google first launched its cash-cow AdWords product in 2000, four years before Facebook arrived on the scene and seven before Twitter and the iPhone. It acquired Urchin in 2005, rebranding it to Google Analytics, and…

Interview with David Elkington, CEO and Founder, InsideSales.com

"The real innovation would come from the way people aggregate and classify data – and the volume and sources of that data." Tell us about your role at InsideSales.com and how you got here. What inspired you to start the company? As the founder and CEO of InsideSales.com, my job is to create a vision, to inspire and to represent the brand and the culture of the organization. I'm also responsible for making sure we're operationally efficient and disrupting our industry in a way that is meaningful to our customers.…

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

Jordan Cardonick Director, Analytics and Decision Support, Merkle Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the 'truth' in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.Tell us about your role at Merkle and the team/technology you…

DialogTech Now Tracks Call Conversions in Bing

New Integration Enables Search Marketers to View Call Data Within Bing Ads and Optimize for What Drives the Best Conversions, Online and over the Phone DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announced a new integration with Bing Ads that enables businesses and agencies to track and analyze call conversions within their Bing Ads accounts. By connecting calls from Bing search ads at the campaign and keyword level, DialogTech provides search marketers with insights to…