Browsing Tag

Black Lives Matter

Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Safety First: The Difficult Task of Staying Brand Safe in 2020

Have you ever analyzed if you are brand safe in 2020? Imagine you’re at a grocery store to pick up apples. You spot a bright red one you like– but directly next to it sits a putrid, rotting apple. Odds are you’re not going to buy the bright red one, just because of its proximity to the rotten one. The same principle applies to the content we see online. With the world seemingly moving at a break-neck pace, brand marketers need to be smart about where their messaging goes – and what content it’s ending up…