blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access and validation for the digital…

Assembl's Decentralized Software Enables Global, Cross-Border Research Collaboration in the Scientific Community, Reduces Risk of Research Theft Assembl Inc., a startup working to streamline research collaboration, has launched a no-cost public beta of decentralized timestamping service Assembl Chronos, which allows scientists to establish provenance over their research findings. The move comes a year after the Assembl team closed their angel round with Swiss blockchain-oriented investment firm CV VC. The release includes…

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of…

White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global network of clients Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, has announced a partnership with White Ops, the global leader in bot mitigation and ad fraud protection. As part of the co-marketing agreement, Aqilliz will be offering White Ops’ Advertising Integrity and Marketing Integrity solutions for all its…

Award-winning company, which offers a person-based data marketplace powered by blockchain, hires experienced market research sales professional Measure Protocol, the ethical person-based data marketplace powered by blockchain, has hired John McLaren as Vice President of Sales. A new position for the company, McLaren will drive global sales, strategic partnerships and help to continue Measure’s growth trajectory. He will apply his decades of experience in the market research and consumer insights space to help share…

Industry experts predict a surging acceptance of blockchain technologies in the next three years, and the global cryptocurrency mining market is forecast to reach almost $40 billion.  With a growing number of organizations around the world adopting cryptocurrency and blockchain technologies, smart companies operating within the space are working to strengthen their positions in the burgeoning industry. International Spirits & Wellness Holdings Inc is partnering with Bit5ive LLC, a global leader in cryptocurrency mining…

Overground Cloud Services has announced that the company has achieved SILVER Partner status with Salesforce CRM, the global leader in customer relationship management technologies. Within the Salesforce partner framework, Silver status is rigorously earned and demonstrates a dedication to quality services provided by Salesforce certified project team members, a significant number of successful implementation projects, and a track record of excellent customer satisfaction. Marketing Technology News: IDStrong Warns Against…

Relay Trade Limited, the company behind the RelayX Superwallet is today announcing it has acquired Streamanity.com - a video streaming platform founded in 2018 that enables content creators to earn money from every view. RelayX, founded in April 2019, is a Bitcoin SV powered superwallet that enables users to use the BSV blockchain with a non-custodial wallet that is connected to leading apps in the BSV ecosystem Streamanity is an application based on the Bitcoin SV (BSV) blockchain using micro-payments to allow content…

eMU Now Listed on Digital Exchange Bibox and Available to Use on eMusic’s Music Services Digital music pioneer eMusic, the company that launched the first online store for MP3 downloads, becomes the first major music service to launch a digital token (eMU), creating a unique opportunity to build a sustainable music ecosystem to the benefit of artists, fans, and music services. The eMU is the first of many features that will bring life to eMusic’s vision of a fair and sustainable music ecosystem. Based on blockchain…

"Companies can conduct business as usual remotely because Cloud service data centers manage processing power, connectivity, memory, storage and access to applications and programs." Please tell us about your role and the team/technology at IBM. As Senior Vice President, Cognitive Applications, Blockchain, and Ecosystems at IBM, I’m responsible for delivering market-leading products on our Cloud that create greater value for clients and partners. As we move further into 2020, I am focused on two key strategies to…

Resulticks, the world's fastest-growing real-time conversation marketing cloud solutions provider, has been named by Gartner to the May 2020 Magic Quadrant for Multichannel Marketing Hubs*(MMH). This marks the fourth consecutive time since the company's founding just eight years ago that Resulticks has been placed in the Gartner Magic Quadrant. Marketing Technology News: REaD Group Acquires UK Changes’ Assets Redickaa Subrammanian, CEO and co-founder of Resulticks, said, "I believe Resulticks' repeated…

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

AdsDax continues its growth as it seeks to fix problems of the ad industry using blockchain and distributed ledger technologies AdsDax, an advertising platform powered by distributed ledger technology (DLT), has passed another major milestone, executing more daily crypto transactions on their platform than the entire Ethereum network. AdsDax is averaging over 1 million crypto transactions a day compared to Ethereum which is racking up an impressive ~800k per day. This is based on stats provided by Etherscan.io and Hedera…

You've heard of Blockchain, but what can it do for you? You want to dive in but don't know "where to start." MJC & Associates, Inc. of Sugar Land, Texas, introduces a digital service company and the launch of its new technology platform, SAFEBOX-IMMUTABLE BLOCKCHAIN DOCUMENT PROTECTION℠, that uses the Ethereum blockchain network and cloud storage for managing and securing your valuable documents. Marketing Technology News: UiPath Delivers Industry’s First End-to-end Hyperautomation Platform SAFEBOX℠ …

New data service provides marketers, public relations firms, advertising agencies, media and other business professionals with fast access to answers for their most pressing market research questions Measure Protocol, the ethical person-based data marketplace powered by blockchain, released Measure QuickAnswers (Measure QA). The new service provides an agile approach to uncovering pressing data points. These insights, garnered from Measure’s audience of Gen Z and Millennial mobile-only app users, can help businesses of all…

Yaliyomo is the world’s first entirely Blockchain-based Content Management Platform Pioneering new CMP business Yaliyomo has today launched a new website for business customers to access information about Y™ - the world’s first entirely Blockchain-based Content Management Platform. The new website - http://www.yaliyomo.net - has been developed to provide customers, particularly those in retail and healthcare, with easily accessible information about Y™, how it can support business growth and more detail about the…

Sequoia & Samsung-backed blockchain firms Aergo & Blocko launch Execution Intelligence Group (E24P), aims to address large-scale problems in Smart Government, Smart Tourism, Smart Supply Chains, and Smart Finance with breakthroughs in trusted computing, quantum, cryptography, green energy, IoT, smart identities and practical blockchain coupled with AI The Aergo Foundation, the open-source software foundation that stewards the Aergo blockchain project, a hybrid blockchain technology protocol built for enterprise…

We are operating in a challenging new normal – a virtual living and working environment, requiring us to adapt quickly.  At the same time, we are also connected in our shared desire for stability, calm and guidance.  Companies are adjusting their business models with dexterity, focus, and precision. At Broadridge, for example, we are seeing tremendous client interest and demand for Virtual Shareholder Meetings (VSM), which allows shareholders to view meetings, listen to management presentations and discussions, ask…