Browsing Tag

blockchain

BIGtoken Partners With CasperLabs to Bring its Data Marketplace to the Casper Network

BIGtoken, Inc., the first privacy focused, opt-in data marketplace where people can own and monetize their data, announces its partnership with CasperLabs as it begins its plan to migrate its infrastructure to the Casper Network, the first live proof-of-stake blockchain built for enterprise adoption. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth #BIGtoken announces its partnership with CasperLabs to migrate its infrastructure to the @Casper_Network, the first live…

How Is Blockchain Driving Digital Transformation?

In this rapidly changing world a large number of businesses have been eagerly engaging in digital transformation to streamline their arduous processes and boost ROI. New trends and cutting-edge technologies have hit the business world from literally all sides and have helped them push on to the next level. It is of paramount importance for management teams to be quick on the uptake to recognize the innovation capacity that digital technology has in stock for their organizations. It comes as no surprise at all that…

SOS Takes Initial Steps to Establish a Digital Asset Exchange

SOS Limited announced today that it has taken preliminary steps to establish a digital asset exchange. Specifically, the Company entered into a tailor-made license to use a blockchain asset exchange software system made by a third party in exchange for a one-time licensing fee. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush Once the software is installed and operational, the Company expects to establish a digital asset exchange. The Company also intends to offer security and…

Mina’s Mainnet Launch Marks a New Era for Internet Privacy and Data Security

Mina, the world’s lightest blockchain creating a private gateway between the real world and crypto, launches on mainnet today and announces its partnership with CoinList for its upcoming token sale. Mina, the world’s lightest blockchain creating a private gateway between the real world and crypto, launches on mainnet today and announces its partnership with CoinList for its upcoming token sale. Marketing Technology News: Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices…

MarTech Interview with Eden Dhaliwal, Global Managing Director at Conflux Network

The ongoing pandemic has highlighted the need for accurate data and identity management systems, Eden Dhaliwal, Global Managing Director at Conflux Network dives deeper in this chat: _______ Tell us a little about yourself Eden, we’d love to hear about Conflux Network and some of your recent developments with the platform? I’m the Global Managing Director at Conflux Network, which is currently the only public blockchain operating in China that is permissionless – something we worked very strategically to accomplish…

RankWorks Will Be One of the First Digital Marketing Agencies to Accept Bitcoin as a Payment Method to Run Google Ads Campaigns

RankWorks, a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns.  This will make RankWorks™ one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada. With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other…

DigiCol + AnRKey X Announce True NFT Cross-Platform Interoperability

DigiCol is excited to announce the first strategic partnership! We now have reached a strategic partnership with AnRKey X(TM)! DigiCol enables lending of ETH/USDT for NFTs locked up in the unique smart contract lending platform. With this new partnership, DigiCol and AnRKey X(TM) aim for true NFT cross-platform interoperability. By enabling compatibility between AnRKey X's Universe Sidechain Collectables NFTs and DigiCol's lending platform, users can earn DGCL rewards for providing liquidity based on…

Virtually Human Studio Signs Three-Year Agreement With ATARI Boosting Entertainment Experience on the Blockchain

Video game industry pioneer ATARI and entertainment startup Virtually Human Studio (VHS) announce they have signed a three-year deal to further bring the beloved and iconic ATARI brand into blockchain and NFT gaming.  VHS, creators of ZED RUN, a game of skill and strategy built on the Ethereum network, allows players to interact with non-fungible tokens in the form of cryptographically unique racehorses. VHS and ATARI will work together to introduce rare and collectible in-game items designed to reflect ATARI's most…

IBM Appoints Gary D. Cohn As Vice Chairman

IBM announced the appointment of Gary D. Cohn as Vice Chairman of IBM and member of the IBM Executive Leadership Team. Mr. Cohn will work in partnership with IBM CEO Arvind Krishna and the IBM Executive Leadership Team on a wide range of business initiatives and external engagement, in areas including business development, client services, public advocacy and client relationship management. "Gary is a globally respected leader with deep experience operating at the center of business and government," said Mr. Krishna.…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Vidy Expands Decentralized Video Ad Network

 Vidy, the world's first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. Vidy's Founder and CEO, Patrick Colangelo said, "At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home." When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in the Vidy network, running ads, or getting access to publishers' premium…

TRONADZ Announces the World’s First Decentralized Advertising Platform

The advertising industry is a multi-billion global business that connects consumers and content creators. The industry creates and manages the link between consumers, products, companies, and translates contents into effective campaigns. In a bid to give more to advertisers and content creators, the team behind TRONADZ is happy to announce to members of the public that it has launched its advert platform to enable content developers to place their ads with ease and be rewarded. Marketing Technology News: Comviva and…

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

AdLedger Announces CryptoRTB Protocol For Digital Advertising

MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access and validation for the digital…

Assembl Chronos, a Blockchain-Based Timestamping Service for Scientists, Launches in Free Public Beta

Assembl's Decentralized Software Enables Global, Cross-Border Research Collaboration in the Scientific Community, Reduces Risk of Research Theft Assembl Inc., a startup working to streamline research collaboration, has launched a no-cost public beta of decentralized timestamping service Assembl Chronos, which allows scientists to establish provenance over their research findings. The move comes a year after the Assembl team closed their angel round with Swiss blockchain-oriented investment firm CV VC. The release includes…

Marketing Technology Provider Aqilliz and Telecoms Giant MyRepublic Create Blockchain-Based Loyalty Programme

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of…

Aqilliz Partners with Cybersecurity Firm White Ops to Drive Programmatic Supply Chain Transparency

White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global network of clients Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, has announced a partnership with White Ops, the global leader in bot mitigation and ad fraud protection. As part of the co-marketing agreement, Aqilliz will be offering White Ops’ Advertising Integrity and Marketing Integrity solutions for all its…

Salesforce Co-Founder to Participate in Upcoming Investor Event

Event to be webcast live on Salesforce's investor relations website Salesforce, the global leader in CRM, announced that Parker Harris, Co-Founder, will participate in a virtual keynote discussion hosted by Piper Sandler on Friday, July 10, 2020 at 8:00 a.m. (PT) / 11:00 p.m. (ET). A live webcast will be available on Salesforce's website. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer…

John McLaren Joins Measure Protocol as Vice President of Sales

Award-winning company, which offers a person-based data marketplace powered by blockchain, hires experienced market research sales professional Measure Protocol, the ethical person-based data marketplace powered by blockchain, has hired John McLaren as Vice President of Sales. A new position for the company, McLaren will drive global sales, strategic partnerships and help to continue Measure’s growth trajectory. He will apply his decades of experience in the market research and consumer insights space to help share…

Blockchain Surges Forward

Industry experts predict a surging acceptance of blockchain technologies in the next three years, and the global cryptocurrency mining market is forecast to reach almost $40 billion.  With a growing number of organizations around the world adopting cryptocurrency and blockchain technologies, smart companies operating within the space are working to strengthen their positions in the burgeoning industry. International Spirits & Wellness Holdings Inc is partnering with Bit5ive LLC, a global leader in cryptocurrency mining…