Browsing Tag

blockchain

DigiCol + AnRKey X Announce True NFT Cross-Platform Interoperability

DigiCol is excited to announce the first strategic partnership! We now have reached a strategic partnership with AnRKey X(TM)! DigiCol enables lending of ETH/USDT for NFTs locked up in the unique smart contract lending platform. With this new partnership, DigiCol and AnRKey X(TM) aim for true NFT cross-platform interoperability. By enabling compatibility between AnRKey X's Universe Sidechain Collectables NFTs and DigiCol's lending platform, users can earn DGCL rewards for providing liquidity based on…

Virtually Human Studio Signs Three-Year Agreement With ATARI Boosting Entertainment Experience on the Blockchain

Video game industry pioneer ATARI and entertainment startup Virtually Human Studio (VHS) announce they have signed a three-year deal to further bring the beloved and iconic ATARI brand into blockchain and NFT gaming.  VHS, creators of ZED RUN, a game of skill and strategy built on the Ethereum network, allows players to interact with non-fungible tokens in the form of cryptographically unique racehorses. VHS and ATARI will work together to introduce rare and collectible in-game items designed to reflect ATARI's most…

IBM Appoints Gary D. Cohn As Vice Chairman

IBM announced the appointment of Gary D. Cohn as Vice Chairman of IBM and member of the IBM Executive Leadership Team. Mr. Cohn will work in partnership with IBM CEO Arvind Krishna and the IBM Executive Leadership Team on a wide range of business initiatives and external engagement, in areas including business development, client services, public advocacy and client relationship management. "Gary is a globally respected leader with deep experience operating at the center of business and government," said Mr. Krishna.…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Vidy Expands Decentralized Video Ad Network

 Vidy, the world's first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. Vidy's Founder and CEO, Patrick Colangelo said, "At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home." When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in the Vidy network, running ads, or getting access to publishers' premium…

TRONADZ Announces the World’s First Decentralized Advertising Platform

The advertising industry is a multi-billion global business that connects consumers and content creators. The industry creates and manages the link between consumers, products, companies, and translates contents into effective campaigns. In a bid to give more to advertisers and content creators, the team behind TRONADZ is happy to announce to members of the public that it has launched its advert platform to enable content developers to place their ads with ease and be rewarded. Marketing Technology News: Comviva and…

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

AdLedger Announces CryptoRTB Protocol For Digital Advertising

MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access and validation for the digital…

Assembl Chronos, a Blockchain-Based Timestamping Service for Scientists, Launches in Free Public Beta

Assembl's Decentralized Software Enables Global, Cross-Border Research Collaboration in the Scientific Community, Reduces Risk of Research Theft Assembl Inc., a startup working to streamline research collaboration, has launched a no-cost public beta of decentralized timestamping service Assembl Chronos, which allows scientists to establish provenance over their research findings. The move comes a year after the Assembl team closed their angel round with Swiss blockchain-oriented investment firm CV VC. The release includes…

Marketing Technology Provider Aqilliz and Telecoms Giant MyRepublic Create Blockchain-Based Loyalty Programme

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of…

Aqilliz Partners with Cybersecurity Firm White Ops to Drive Programmatic Supply Chain Transparency

White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global network of clients Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, has announced a partnership with White Ops, the global leader in bot mitigation and ad fraud protection. As part of the co-marketing agreement, Aqilliz will be offering White Ops’ Advertising Integrity and Marketing Integrity solutions for all its…

Salesforce Co-Founder to Participate in Upcoming Investor Event

Event to be webcast live on Salesforce's investor relations website Salesforce, the global leader in CRM, announced that Parker Harris, Co-Founder, will participate in a virtual keynote discussion hosted by Piper Sandler on Friday, July 10, 2020 at 8:00 a.m. (PT) / 11:00 p.m. (ET). A live webcast will be available on Salesforce's website. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer…

John McLaren Joins Measure Protocol as Vice President of Sales

Award-winning company, which offers a person-based data marketplace powered by blockchain, hires experienced market research sales professional Measure Protocol, the ethical person-based data marketplace powered by blockchain, has hired John McLaren as Vice President of Sales. A new position for the company, McLaren will drive global sales, strategic partnerships and help to continue Measure’s growth trajectory. He will apply his decades of experience in the market research and consumer insights space to help share…

Blockchain Surges Forward

Industry experts predict a surging acceptance of blockchain technologies in the next three years, and the global cryptocurrency mining market is forecast to reach almost $40 billion.  With a growing number of organizations around the world adopting cryptocurrency and blockchain technologies, smart companies operating within the space are working to strengthen their positions in the burgeoning industry. International Spirits & Wellness Holdings Inc is partnering with Bit5ive LLC, a global leader in cryptocurrency mining…

Overground Cloud Services Achieves Salesforce SILVER Partner Status

Overground Cloud Services has announced that the company has achieved SILVER Partner status with Salesforce CRM, the global leader in customer relationship management technologies. Within the Salesforce partner framework, Silver status is rigorously earned and demonstrates a dedication to quality services provided by Salesforce certified project team members, a significant number of successful implementation projects, and a track record of excellent customer satisfaction. Marketing Technology News: IDStrong Warns Against…

RelayX Purchase Streamanity; Video Streaming Platform Where Creators Can Monetize Content

Relay Trade Limited, the company behind the RelayX Superwallet is today announcing it has acquired Streamanity.com - a video streaming platform founded in 2018 that enables content creators to earn money from every view. RelayX, founded in April 2019, is a Bitcoin SV powered superwallet that enables users to use the BSV blockchain with a non-custodial wallet that is connected to leading apps in the BSV ecosystem Streamanity is an application based on the Bitcoin SV (BSV) blockchain using micro-payments to allow content…

eMusic Launches Digital eMU Token to Let Users Directly Support Artists

eMU Now Listed on Digital Exchange Bibox and Available to Use on eMusic’s Music Services Digital music pioneer eMusic, the company that launched the first online store for MP3 downloads, becomes the first major music service to launch a digital token (eMU), creating a unique opportunity to build a sustainable music ecosystem to the benefit of artists, fans, and music services. The eMU is the first of many features that will bring life to eMusic’s vision of a fair and sustainable music ecosystem. Based on blockchain…

MarTech Interview with Bob Lord, SVP of Cognitive Applications at IBM

"Companies can conduct business as usual remotely because Cloud service data centers manage processing power, connectivity, memory, storage and access to applications and programs." Please tell us about your role and the team/technology at IBM. As Senior Vice President, Cognitive Applications, Blockchain, and Ecosystems at IBM, I’m responsible for delivering market-leading products on our Cloud that create greater value for clients and partners. As we move further into 2020, I am focused on two key strategies to…

Resulticks Named to Gartner Magic Quadrant for Fourth Year in a Row

Resulticks, the world's fastest-growing real-time conversation marketing cloud solutions provider, has been named by Gartner to the May 2020 Magic Quadrant for Multichannel Marketing Hubs*(MMH). This marks the fourth consecutive time since the company's founding just eight years ago that Resulticks has been placed in the Gartner Magic Quadrant. Marketing Technology News: REaD Group Acquires UK Changes’ Assets Redickaa Subrammanian, CEO and co-founder of Resulticks, said, "I believe Resulticks' repeated…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…