TechBytes with Lucas Persona, Chief Digital Evangelist at CI&T
Tell us about your role and the team/technology you handle in your current company. My primary role at CI&T is …
Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal
Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed …
GDPR Roundtable Part II: Fortify Your GDPR Strategy with Better Compliance and Optimization
This is the Part Two of the GDPR Roundtable Continuing from our GDPR ROUNDTABLE yesterday, here’s a minute-by-minute detail of …
GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration
This is Part One of the GDPR Roundtable Today, it’s GDPR’s first anniversary. In one year of its flourish, we …
Beware: Ad Fraud is Not a Harmless Crime
Ad fraud impacts real people with real lives, sometimes putting them in mortal danger, and we should be paying more …
7 Amazon Initiatives Driving Its $59.7 Billion Sales Figure in Q1 2019
Amazon initiatives continue to maintain strong financial growth in the competitive technology space. In its recently published financial report, Amazon …
5 Ways Mobile is Driving the Next Wave of Technological Innovation
For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has …
Copyright Management: Copibec Adopts Blockchain Technology
Copibec is leading the way by embracing blockchain technology through a partnership with Montreal start-up Scenarex, the leading developer of …
Tellius to Introduce Intelligent Conversational Analytics Platform at Gartner Data and Analytics Summit 2019
Company Will Present a Customer Panel, Participate in a Multi-Vendor Analytics Product Showdown, and Host a Best Practices Roundtable on …
Ternio Blockchain Framework Accepted as Amazon Advanced Technology Partner
Ternio, a Leader in Scalable Blockchain Architecture for Enterprise Organizations, Has Announced Its Acceptance as an Amazon Advanced APN Technology …
Story Data Launches Advanced AI and Blockchain Platform For Writers and Their Potential Buyers Streamlining Functionality
Story Data is evolving global writing and sharing communities with its cloud based, analytical “Entertainment Software as a Service” (ESaaS) …
Trust in Ad-Supported Internet is Eroding
Fake news, digital ad fraud and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. …
How PATRON Is Revolutionizing Social Media Marketing With Blockchain
Streamlined Advertising Process PATRON makes it easier for advertisers to connect with the right influencers. The intuitive system allows both …
Top Seven MarTech Trends of 2018
From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a …
MadHive & MAD Network Hire Senior Advertising Executives Ryan Reed and Joey Hyche
Blockchain And Cryptography Solutions Company Brings On Former Comcast And MediaMath Executives To Bolster Team On The Heels Of Omnicom …
Blockchain and Adtech: First Things First
Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far …
Top 5 Mobile Ad Tech Trends at DMEXCO 2018
The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, …
Interview with Diane Perlman, CMO, Blis
"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth." …
Interview with Erwin Bos, Director of Sales, Europe, Tapjoy
"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to …
Blockchain Naysayers: The Real Source of Their Pessimism
As a promising technology in marketing, blockchain is facing its fair share of detractors at the moment. While the ad …