Blockchain And Cryptography Solutions Company Brings On Former Comcast And MediaMath Executives To Bolster Team On The Heels Of Omnicom …
Blockchain and Adtech: First Things First
Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far …
Top 5 Mobile Ad Tech Trends at DMEXCO 2018
The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, …
Interview with Diane Perlman, CMO, Blis
"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth." …
Interview with Erwin Bos, Director of Sales, Europe, Tapjoy
"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to …
Blockchain Naysayers: The Real Source of Their Pessimism
As a promising technology in marketing, blockchain is facing its fair share of detractors at the moment. While the ad …
SPOKKZ Teams Up With Ontology to Revolutionize Content Streaming Through Blockchain
Ontology’s high-performance public multi-chain project and a distributed trust collaboration platform and SPOKKZ – a new one-stop content dApp, have agreed to work …
Refereum Launches New Community Growth Engine for Blockchain Companies
Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most …
A Marketer’s Glossary to Blockchain
Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by …
Interview with Chrissie Jamieson, VP Marketing, MarkMonitor
"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset …
TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet
Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data …
AlphaNetworks Announces the Future of Media on the Blockchain with AI, Gamification, Tokens, Rewards, and Premium Content
AlphaNetworks Is Creating the First Global A.I. Powered Media Platform Combining Cable, OTT, and Online Video with Transparent Economics, Fair …
Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency
Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and …
Artos and Aigo.ai Announce Partnership to Marry Blockchain and AI
Aigo’s Advanced AI Personal Assistant Brings a Custom User Experience to Blockchain Ticketing Solutions From Artos Aigo.ai and Artos.io announced a strategic …
Conquering Data Veracity and Privacy Concerns with Blockchain Technology
Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and …
XCHNG Brings New OnXCHNG Partners On Board To Transform The Digital Ad Ecosystem
Blockchain Protocol Adds Expert Industry Advisors Robert LePlae and Jonathan Lee Kochava Labs SEZC (Kochava), a research and development subsidiary …
DLive, the World’s Largest Streaming Platform on Blockchain, Launches on Android
Six Months After Launching, DLive Hits 500,000 MAU and $2.6 Million Worth of Crypto Shared DLive, the world’s first and …
CoinX Is Coming – The First Blockchain For Consumption Promotion Network
Information Flow Between Physical Shops Is Restrictive and Most of the Merchants Do Not Orient Their Strategy According to the …
Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic; Test Blockchain-Powered Digital Advertising
Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic into a Revenue-Generating Venture and Test If Blockchain-Powered Digital Advertising Works Brave …
Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem
Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, …