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Blueshift

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

Blueshift Integrates Shopify and Magento Platforms

These Turnkey Integrations Help Marketers Deliver More Timely, Personalized Messages and Recommendations At Key Moments During The Customer Journey Blueshift, the leading Customer Data Activation Platform, announced the integration of popular ecommerce platforms, Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing all ecommerce data to help marketers improve multi-channel customer experiences and workflows. Marketing Technology News: AudioEye Appoints Heath Thompson as…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2's Dual Recognition Validates Blueshift's Mission To Provide The World's First Data Activation Solution Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's accomplishment of providing the world's first data activation solution, which simultaneously offers the flexibility of a CDP and the intelligence of marketing automation in a single, scalable…

MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift

"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel." Could you tell us about your role and journey into technology? What made you start Blueshift? Before Founding Blueshift, my Co-founders and I spent the last 10 years working at the intersection of AI and Marketing; early on, we worked at the AI company Kosmix that was later acquired by Walmart to become WalmartLabs,…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer's Cross-Channel Journey With Their Brand, Leveraging All the Predictive Capabilities of Blueshift Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional channel within its multi-channel campaign builder, and a next-generation message creation studio. The latter comes complete with a library of pre-built…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

Blueshift Appoints LendingTree’s Former VP of Marketing, Josh Francia, as Chief Growth Officer

Francia Joins the Blueshift Team to Spearhead Its Next Phase of Growth and Advance Its AI-Powered Customer Data Activation Platform Blueshift, the leading Customer Data Activation Platform (CDAP), announced Josh Francia has joined the company’s executive team as its Chief Growth Officer. His appointment closely follows the company’s official CDAP debut, as well as its Series B funding, led by SoftBank. Francia began his career at Priceline.com, serving as the Director of Marketing & E-commerce Technology. During his…

Blueshift Raises $15 Million from Softbank to Put AI in Hands of Every Marketer

AI Helps Marketers Make the Shift from Channel-Centric to Customer Centric Marketing, by Unlocking the Power of Customer Data on Every Channel Blueshift, the leading Customer Data Activation Platform, announced $15 million in Series-B investment. This funding round is led by Softbank's new AI-focused early stage fund, Softbank Ventures Asia. Blueshift's previous investors, including Storm Ventures and Nexus Venture Partners, also participated in the Series-B, which brings Blueshift's total financing to-date to $30…

Fuel Travel and Blueshift Partner to Revolutionize Hotel Marketing by Creating Industry’s Most Advanced Marketing Automation Platform

An AI-Powered Platform Will Allow Hoteliers to Activate All Their Guest Data and Drive Guest Engagement with One-To-One Marketing Blueshift, the leading AI-powered Cross-Channel Marketing Platform, and Fuel Travel, the premiere digital agency for the hotel industry since 1994, announced their strategic partnership to create the most advanced AI-powered platform for the travel industry. The partnership marries Fuel's 25 years of industry knowledge and experience with Blueshift's state-of-the-art, patented AI-powered…

Benchmark Study by Blueshift Finds That AI Marketing Increases Customer Engagement 7X and Revenue 3X

Report Analyzes 3.8 Billion Marketing Interactions to Demonstrate the ROI of AI-Powered Marketing Blueshift, the leading AI-Powered Customer Data Platform, announced the results of the first ever benchmark report analyzing the impact of AI-powered marketing campaigns. The study found that AI-powered campaigns increase customer engagement 7X and revenue 3X. While AI has received a lot of hype in recent years, its results have remained opaque. To separate real ROI from the hype, Blueshift analyzed 3.8B marketing…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. G Suite’s Gmail Rolls out with New Features G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian,…

Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner

Leading Analyst Firm Recognizes Blueshift's Innovation in AI-Driven Multichannel Marketing Blueshift, the AI-First Platform for Cross-Channel Marketers announced that it has been named a "Cool Vendor" based on the October 1, 2018 report titled, "Cool Vendors in AI for Marketing" by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom at Gartner, Inc. This is Gartner's first ever Cool Vendors report evaluating interesting, new and innovative vendors, products and services in AI for marketing. Gartner's report…

Study Shows That Marketers See Huge Potential in Artificial Intelligence, but Hindered by Customer Data Challenges

Successful Activation of Customer Data for Use in Artificial Intelligence Correlates with Increased Revenue Performance Blueshift, the leader in AI-powered cross-channel marketing, announced the results of a study, "Activating Customer Data for AI Powered Marketing," conducted by independent research company TechValidate. The study shows that AI is top of mind for marketers with over 80 percent of them using some AI techniques today and almost two out of three (64 percent) looking to expand use of AI in the next…

Blueshift Receives Patent for AI-Powered Marketing

Patent Validates Blueshift's Innovative Approach in Using Real-Time Streams of Customer Data for AI-Powered Marketing on Every Channel Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for "EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING", further validating the company's innovations in applying AI to real-time streams of behavioral data.…